VP, Marketing Operations

New York, NY
Marketing – Marketing /
Full-time /
On-site
WHAT YOU’LL DO

Viant is looking for a VP, Marketing Operations to be based in our New York office.  Reporting to the Chief Marketing Officer, this role will manage a team of professionals across a range of Marketing disciplines including brand strategy, advertising, social media (organic), event activation and content marketing.  The ideal candidate will have experience within the technology sector and has strong communication, interpersonal, and managerial skills. This role requires deep knowledge of B2B marketing strategy with expertise in brand and awareness building, messaging & positioning, content creation, social media and event marketing.

THE DAY-TO-DAY

    • Manages Marketing Operation team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives.
    • Lead a highly effective and efficient marketing team inclusive of advertising, social media, lead management, events and content marketing.
    • Create a productive and efficient environment providing leadership, inspiration and coaching to all team members.
    • Develop and manage company brand strategy and drive improved brand awareness.
    • Drive the development of website and overall web strategy
    • Develop critical metrics and marketing reports based on quarterly marketing KPIs
    • Responsible for advertising and media partnerships to drive market impact and support the Sales team in their quest to add new customers.
    • Produce high-quality content for our customers such as webinars, whitepapers, case studies, blog, videos, etc.
    • Manage events and speaking opportunities to participate in and manage the team to ensure flawless execution.
    • Measure the performance of all activities and campaigns, assess them against goals (ROI, KPIs) and adjust strategy & activities to achieve them
    • Lead a motivated and experienced team of marketing professionals 

GREAT TO HAVE

    • 10 + years of Marketing experience in the technology space. 
    • B2B marketing experience on the client side is required
    • Experience working within advertising technology is a plus
    • BA in Marketing, Advertising or a related field, advanced degree is a plus
    • Demonstrable success in developing efficient strategies and business plans for all aspects of brand marketing
    • Strong people management skills with the ability to actively communicate, inspire and motivate all levels of staff
    • Strong understanding of budgets, business planning and metrics tracking
    • Ability to motivate and manage external agency partners to drive measurable results

WHO WE ARE

    • Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Viant DSP, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

LIFE AT VIANT

    • Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. 
$185,000 - $225,000 a year
Base salary range: $185,000 - $225,000
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role.  Final title and compensation for the position will be based on several factors including work experience and education.
Not the right position for you? Check out our other opportunities! 
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About Viant

Viant® (NASDAQ: DSP) is a leading people-based advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service demand side platform (“DSP”) powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant’s Adricity® carbon reduction program helps clients achieve their sustainability goals. In 2023, Viant was recognized by G2 as a Leader in the DSP category and as the Best Software in Marketing & Advertising, earned Great Place to Work® certification, and became a founding member of Ad Net Zero. Viant’s Co-Founders Tim and Chris Vanderhook were also recently named EY Entrepreneurs of the Year. 
 
Based in Irvine, CA, Viant has more than 334 employees in 10 offices around the U.S.  To learn more, please visit viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

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