Vice President, Product Management- Identity
New York, NY / Irvine, CA
Technology & Development – Product /
Full-time /
Remote
WHAT YOU’LL DO
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform. The Vice President of Product Management, Identity, will lead the development and execution of Viant’s identity strategy across our Demand Side Platform (DSP), Advanced Reporting, Identity Management Platform (IMP), ad serving, and bid methodology. This leader will be instrumental in shaping Viant’s identity spine — the foundation of our performance, measurement, and audience activation capabilities.
The ideal candidate is a hands-on leader and identity evangelist, bringing a deep understanding of identity resolution, addressability, and cross-device tracking within the adtech and martech ecosystems. This person will partner closely with executive leadership, cross-functional stakeholders, and external partners to drive integration, scale Viant’s identity infrastructure, and ensure alignment with customer and business goals.
THE DAY-TO-DAY
- Lead Viant’s Identity Strategy: Define, own, and evolve the company-wide identity strategy with a focus on performance, scale, and measurable outcomes across all core platforms and offerings.
- Drive Partner and Product Integration: Manage and expand identity partnerships, including collaboration with Lockr for Publishers and Direct Access premium CTV initiatives, ensuring seamless integration into Viant’s ecosystem.
- Translate Strategy Into Action: Work closely with the SVP of Product, Engineering leadership, and other senior stakeholders to translate company priorities into clear product requirements, aligning across Engineering and go-to-market teams for successful execution.
- Source and Advance New Opportunities: Identify strategic opportunities across identity, privacy, and addressability; explore innovative partnerships or technology integrations that strengthen Viant’s competitive position.
- Educate and Evangelize: Champion Viant’s identity spine internally and externally as a core differentiator, partnering with teams to ensure understanding, adoption, and effective use of identity capabilities.
- Cross-Functional Collaboration: Act as a connector between Product, Engineering, Sales, Marketing, and Operations — aligning identity initiatives with broader company goals and ensuring consistent communication of progress.
- Be a Subject Matter Expert: Serve as a go-to expert on identity, addressability, and privacy trends; bring insight into Viant’s product direction, competitive differentiation, and market positioning.
- Operationalize Strategy and Execution: Build accountability structures to ensure timely delivery of identity-related initiatives, including project planning, close collaboration with Engineering on execution timelines, progress tracking, and reporting to executive stakeholders.
- Support Strategic Leadership: Participate in key planning sessions with Viant’s leadership team, offering insight and thought leadership on how identity contributes to the company’s long-term vision and impact.
GREAT TO HAVE
- 10+ years of product leadership experience in adtech, martech, or data-driven software environments, with at least 3 years focused on identity or addressability.
- Extensive experience partnering with Engineering teams to design, build, and deliver complex technical software solutions, including involvement in defining system architecture, data flow, and technical tradeoffs.
- Proven track record of developing and scaling identity frameworks, data products, or addressability solutions across digital advertising platforms.
- Strong understanding of identity resolution technologies, including device graphs, ID matching, cohort-based solutions, and publisher data integrations.
- Experience with industry initiatives around privacy, cookie deprecation, and authenticated identity frameworks.
- Deep knowledge of digital advertising infrastructure including DSPs, SSPs, DMPs, ad servers, and cross-device measurement.
- Skilled in writing business requirements and product documentation and collaborating with Engineering and cross-functional stakeholders to drive execution.
- Confident communicator and leader who can synthesize technical and strategic ideas for diverse audiences including executives, clients, and partners.
- Demonstrated ability to lead cross-functional teams, manage multiple priorities, and drive accountability in a fast-paced, evolving environment.
- BA/BS required; advanced degree or technical background preferred.
LIFE AT VIANT
- Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
$220,000 - $290,000 a year
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Actual pay will be based on several factors including work experience and education.
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About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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