Sr. Director, Brand & Creative
New York, NY
Marketing – Marketing /
Full-time /
Hybrid
WHAT YOU’LL DO
We are seeking a strategic, inspirational, and creative leader to steer Viant’s brand into its next phase of growth. This role is not just about beautiful design—it is about vision, influence, flexibility and culture-shaping leadership.
The ideal candidate not only delivers bold, business-driving creative work but also embodies organizational maturity, cross-functional collaboration, and leadership excellence. This role goes beyond design— requires equal parts of creative excellence, strategic and solutions oriented mindset, diplomatic leadership, cultural resonance and team inspiration.
THE DAY-TO-DAY
- Define, evolve, and champion a bold creative strategy aligned with Viant’s business goals and growth marketing priorities across all customer touchpoints.
- Lead the development of integrated B2B campaigns and branded experiences that elevate Viant’s presence across digital, print, live events, and sales enablement.
- Create and enforce scalable brand guidelines that ensure consistent tone, look, and feel across all touchpoints.
- Ensure brand consistency across internal and external channels, including digital, social, events, and partner ecosystems.
- Understand organizational dynamics and navigate complex stakeholder environments with diplomacy, resilience, and a solutions-focused mindset.
- Build, mentor, and inspire a diverse team of designers, writers, and producers, fostering a high-performance, psychologically safe environment.
- Drive the professional growth of team members through coaching, clear feedback, and developmental opportunities.
- Oversee the development of content including whitepapers, decks, videos, case studies, and social assets that fuel demand generation and thought leadership.
- Ensure creative work is data-informed and continuously optimized for effectiveness, engagement, and brand affinity.
- Measure creative output through performance KPIs, productivity benchmarks, and stakeholder satisfaction.
- Deploying new processes leveraging AI solutions
- Perform other duties and responsibilities as assigned
QUALIFICATIONS AND REQUIREMENTS
- 10–15 years in creative and brand leadership, with a strong B2B and/or adtech background. AI experience is a plus
- Track record of building high-performing teams, leading brand transformations, and scaling creative operations
- BA in Design, Communications, Marketing, or related field. Master’s degree or equivalent experience is a plus
- Adobe Creative Suite, Figma, project management systems, and analytics platforms experience
WHO WE ARE
- Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
LIFE AT VIANT
- Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
$175,000 - $185,000 a year
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Actual pay will be based on several factors including work experience and education.
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About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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