Specialist Contextual Marketing

Islamabad, Pakistan
JAZZ – Commercial
Grade: L2

Application Deadline: Tuesday, 15th October 2019

As one of the top employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle and continuous learning and development.
Our team & you
We, as a team, are involved with all commercial stakeholders to deliver value to our customers. We have perfected the art of conventional customer value management; and are now gearing up for contextual marketing. This is an opportunity for you to become part of something transformational – a new marketing paradigm.
What the first 30-60-90 days in the job will look like?
-Within 30 days you will:
Attend and graduate from our company-wide on boarding process along with detailed orientation program where you will learn Jazz’s values, business, and products
Meet relevant stakeholders for devices team e.g. pricing, segments, data scientists, BI, etc.
Develop understanding of how CVM works at Jazz
Develop understanding of existing CVM frameworks
Develop understanding of BI tools and data science capabilities
-Within 60 days, you will:
Take charge of the assigned portfolio
Build rapport with stakeholders such as Segments & Pricing and work alongside them to achieve company goals
Strive for continuous improvement in both the processes and the outcome
Contribute in the development and use of data science models for campaigns
Identify opportunities for improvement
-Within 90 days to onwards you will:
Become responsible for the portfolio’s targets
Become part of the team leading the transition from conventional CVM to contextual marketing
Rethink the CVM strategy & frameworks to develop contextual marketing propositions
What we have done and what we will do with YOU
 In the last one-year Jazz is a huge success story in terms of business transformation, we were market leaders and we still are market leaders but with huge margins specially after successful merger of Jazz and Warid.
A bit about you:
We are looking for someone who has relevant experience in customer value management or segments & pricing but is not afraid to rethink. We are looking for someone who is not constrained by conventional marketing experiences and practices. We are looking for someone who is not afraid to experiment; someone who can re-imagine CVM in the digital sphere; someone with a proven track record of delivering new and unique marketing propositions.
A bit about us:
CVM team is part of the Analytics & Insights Department within Marketing. The team is solely responsible to CVM at Jazz.

The structure of the team you will join is:
·        A 09 member team (including the department head) with 03 sub teams
·        You will be part of a 02 member sub-team reporting to a manager

The two (02) main priorities of the team as a whole are:
·        Manage conventional CVM activities of the assigned portfolio
·        Develop contextual marketing propositions for the assigned portfolio in particular and entire subscriber base in general
The two (02) specific tasks that team was working on in the last 6 months with results.
·        Plan the migration of CVM campaigns to IBM’s campaign management platform
·        Design and development of contextual marketing use cases
The three (03) must have past experiences the best candidate should have.
- Campaign Management
- Product Development
- Reporting & Business Analysis
The two (02) must have technologies the candidate should have.
- Microsoft Office
- BI – MicroStrategy/TeraData SQL
Essential skills must have: 
- Stakeholder Management
- Pressure Handling
- Analytical & Presentation Skills
Working at the VEON GROUP demands a high standard of business ethics and adherence to our legal obligations, our values and our Code of Conduct and supporting compliance policies and procedures. Our pioneering spirit is embodied in our values to be customer obsessed, entrepreneurial, innovative, collaborative, and truthful.  Being truthful requires us to act ethically, honestly, and with integrity. 
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