Senior Marketing Automation Consultant
New Jersey
Viseven – USA /
Remote
Responsibilities:
- With the help of sales and account managers teams establish and develop relationships with potential clients.
- Understand potential client’s main goals and needs.
- Ensure proper internal communication - translate client’s needs into specific actions.
- Provide guidance and consultancy for the clients on proper Omnichannel IT ecosystem (planforms, integration, etc.).
- Provide support with strategical and tactical planning of digital marketing campaigns and customer journeys.
- Design and construct Customer Journeys in Marketing Automation tools when it is needed. Or closely collaborate with other specialists on this kind of task.
- Prepare complex reports on campaign results for the clients with suggestions for improvement.
- Disseminate expertise within the company to help account managers and sales develop their accounts in Omnichannel-related services.
Required Skills & Knowledge:
- 6+ years of experience in digital marketing.
- Strong knowledge in the marketing automation area.
- Core understanding of how digital marketing IT ecosystem should be built and function.
- Knowledge of enterprise-level Marketing Automation platforms (Salesforce marketing cloud, Adobe Campaign, Oracle Eloqua, etc.).
- Experience with all core communication channels: email, SMS, messengers, webinars, social media, paid ads, etc.
- Project management and marketing/digital campaign coordination and planning experience.
- Strong communication and customer-oriented skills as a must.
- Proactive life position and desire to constantly learn and develop.
- Team player who is able to create and maintain a collaborative and inspiring work environment.
- High level of autonomy in the work on the project.