Media Analyst

Washington, DC /
Data & Technology /
Full-time Remote
The Voter Formation Project (VFP) is a 501c(3) organization dedicated to increasing participation in local, state & national elections through digital communication, experimentation, and knowledge sharing. We are a new national organization committed to deploying and studying digital tactics, which requires marrying art with science to ultimately shift attitudes about civic participation and change voting behaviors.

Reports to: Director of Data & Technology
Location: Remote

VFP is seeking a Media Analyst to join our Data & Technology Department. The Media Analyst is a key member of the team that will report directly to the Director of Data & Technology, and liaise between the paid media and data & technology teams.

As the Media Analyst you will:

    • Oversee media reporting
    • Own the creation of live media dashboards that monitor daily progress toward awareness and conversion goals across multiple audiences and ad platforms
    • Provide data inputs, analysis, and visualizations for formal reports and white papers
    • Help oversee & QA our ad naming and tracking infrastructure to establish conventions and avoid downstream reporting complications
    • Work with data and media teams to ensure ad naming and UTM frameworks and codes are de-duplicated, capture all necessary data, stay up-to-date as the program evolves, and meet requirements for immediate and long-term reporting
    • Pull audiences & match leads back to the voter file
    • Pull audience counts to inform media planning
    • Pull voter file audiences, formatted to optimize match rates to each platform
    • Research geotargeting options where relevant
    • Match leads back to the voter file to inform program efficacy
    • Assist the media team in compiling cost and performance benchmarks, broken down by platform, audience, and other variables, to inform short- and long-term media strategy
    • Assist the media team in vetting vendors
    • Ensure potential vendors are able to generate data and reports that meet our reporting needs at scale
    • Oversee the set up and maintenance of the pixels and conversion events placed on VFP’s voter registration tool
    • Using Google Tag Manager, set up & QA necessary pixels and conversion events for all relevant ad platforms
    • Oversee maintenance of Google Tag Manager as the website evolves

The qualifications:

    • 2+ years of experience with Google Ads, Google Analytics, Facebook Ads Manager, and/or other advertising platforms to analyze programs, preferably ones that include a component of direct response marketing.
    • Advanced knowledge of media analytics and social media campaigns
    • Excellent communication skills and willingness to work in a team environment
    • Passion for identifying data insights and coming up with creative solutions
    • Strong attention to detail— the dashboards created will help inform program strategy
    • Proficient in SQL
    • Familiarity with database management (e.g. Redshift, BigQuery, etc.)
    • Dashboard building (i.e. Google Data Studio)

The nice-to-haves:

    • Experience with Python
    • Experience with Tableau
    • Experience with voter file data
Compensation, benefits, and culture
Starting salary for the Media Analyst is $80,000 per year.

The Voter Formation Project does not negotiate starting salaries. All Voter Formation Project employees are formally reviewed twice annually, in December and June, for performance and compensation adjustments. New employees who are onboarded more than four months in advance of the next compensation review will receive off-cycle compensation review to ensure equitable alignment within their compensation band.

The Voter Formation Project offers a generous benefits package, which includes:

Unlimited paid vacation (all benefits-eligible employees are required to take three weeks of vacation per year).
Parental leave and various other paid leave types.
Fully paid medical and dental insurance. Vision premiums are 75% covered.
Co-working or home office reimbursement.

While the Voter Formation Project is an organization that works in political cycles, we whole-heartedly reject campaign culture and are focused on developing new, healthy norms for campaign work—even in-cycle.