Brand Marketing Coordinator

Atlanta
Marketing
Full Time
Walker & Company Brands is reinventing the way consumers of color learn about, purchase and enjoy health and beauty products. We’re starting with a focus on the $50 billion personal care segment. Personal care manufacturers and traditional retailers are neither building brands nor merchandising experiences which cater to the uniquely differentiated needs of black, latino and asian consumers --- three of America’s fastest growing and most culturally influential demographic groups.

Our aim is to build the world's most consumer centric health & beauty products and services company.

The Brand Marketing Coordinator will be responsible for managing engagement and analytics tracking for Bevel social media accounts and newsletter programming; managing analytics for FORM social media accounts and newsletter programming; and influencer marketing. This position will be based in Atlanta.


QUALIFICATIONS:

    • 1-2 years experience in social media and newsletter marketing
    • Creative mindset paired with a basic analytic foundation
    • Demonstrated understanding of the Bevel, Form, and Walker & Company brand values and tone of voice
    • Team-centered and collaborative attitude
    • Desire to learn and grow
    • Bachelor’s degree 

RESPONSIBILITIES:

    • Support in Strategic planning, led by the VP of Marketing, including social media and newsletter planning
    • Ownership and execution of tasks, KPIs, and budget in alignment with fiscal year strategies
    • Ownership of a segment of the Marketing Dashboard, working with the VP of Marketing to build and maintain the structure, proactively identifying KPIs that should be tracked, and reporting weekly on KPIs
    • Opportunity to assist the Brand Marketing team in additional events and activations

SOCIAL MEDIA

    • Analytics tracking, recording, and accountability across platforms
    • High engagement with customers on platforms
    • Working closely with branding, events, paid media and creative teams to ensure alignment on messaging and content

INFLUENCE MARKETING

    • Ownership of influencer marketing initiatives on Bevel platforms
    • Tracking and analysis of KPIs relating to influencer performance
    • Working directly with Director of Brand Marketing to support influencer initiatives

NEWSLETTERS

    • Analytics tracking, recording, and accountability
    • Strategic activities required to hit KPIs (i.e. decreasing spam hit rates)
    • Managing and creating co-branded giveaways and sweepstakes

Why work at Walker & Company Brands?

    • It's an opportunity to join a small, agile company chasing a large, underserved market opportunity.
    • Great exposure to building vertically-integrated e-commerce brands.
    • More benefits! Amazing health and dental plans for individuals and dependents (we pay 100% of the premium costs), commuter plans, generous vacation and personal days as needed.
    • We dream big. We love to compete. We like to have fun. Feel free to reference check us on that.