Manager, Analyst & Influencer Relations
New York City / Raleigh / Austin / San Francisco / London / Tel Aviv
Marketing – Marketing /
Full-time /
Hybrid
WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
WalkMe is seeking a skilled and motivated Manager, Analyst & Influencer Relations to help strengthen our presence with key industry voices. Reporting directly to the Senior Director of Analyst & Influencer Relations, you will play a key role in managing relationships with top-tier analyst firms and engaging with a broader ecosystem of industry influencers to elevate WalkMe’s voice in the digital adoption space. You will also support analyst evaluations and events (Analyst Days, Industry Analyst conferences, advisory sessions, etc.), and help amplify WalkMe’s voice across trusted third-party platforms. This role also requires collaborating cross-functionally with the broader Marketing organization, Customer Success, and Product teams to ensure WalkMe’s innovation, thought leadership, and customer success are effectively communicated and recognized.
This is a great opportunity for someone with a solid foundation in analyst relations, product marketing, or corporate communications who is ready to take the next step in their career. If you’re a strategic communicator with a passion for technology, storytelling, and cross-functional collaboration, we’d love to hear from you.
What You'll Own
- 3 main areas of responsibility:
- Lead strategic, high impact engagements with top-tier analysts and influencers, including industry analysts, advisors and category evangelists.
- Grow and maintain trusted relationships with key analysts ensuring consistent, timely communication that reflects WalkMe’s strategic vision and market leadership.
- Translate analyst insights into actionable intelligence that informs internal strategy, delivering concise summaries that influence product, marketing, and go-to-market strategies.
- Build an influencer program that identifies, engages, and activates key voices across the industry to amplify WalkMe’s thought leadership, drive category awareness, and shape market perception.
- Influence perception and build analyst mindshare to ensure WalkMe is favorably represented in relevant media coverage, research reports and market evaluations.
- Develop and maintain regular internal reporting on analyst and influencer interactions, sentiment trends, competitive insights, and share of voice across key platforms.
- Manage WalkMe’s peer review programs on G2 and Gartner Peer Insights, driving ongoing review generation in partnership with Customer Success.
- Monitor, respond to, and manage review site profiles, ensuring timely updates and engaging content.
- Amplify top reviews and ratings across key marketing channels.
- Lead quarterly development and distribution of analyst newsletter to share key company updates and insights.
- Maintain analyst engagement records and insights in Spotlight AR.
- Help plan and execute analyst in person and virtual events, ensuring seamless logistics and high-impact experiences.
Analyst & Influencer Relations:
Peer Review Program Management:
Program Operations & Events:
What You'll Need to Succeed
- Bachelor’s degree in Business, Marketing, Communications or related field (or equivalent experience),
- 3+ years of relevant experience or 2+ years with a Master’s degree, with demonstrated expertise in analyst relations or a closely related function such as product marketing or corporate communications. Experience with B2B enterprise software or SaaS environments preferred; at minimum, a strong understanding of SaaS markets and needs of enterprise customers.
- Experience working with peer review platforms (G2 and Gartner Peer Insights), including driving customer participation, responding to reviews, and leveraging reviews for marketing.
- Excellent written and verbal communication skills. Able to craft clear, compelling messages and comfortably present information to both internal stakeholders and external influencers.
- Demonstrated project management and execution skills, with a high attention to detail, an ability to prioritize independently, and to delegate tasks when appropriate.
- Proven ability to lead and manage multiple complex, cross-functional initiatives—such as analyst evaluations, advisory sessions, and briefings—while fostering strong partnerships across internal teams.
- Track record of building trusted relationships with analysts, advisors, and internal stakeholders to shape perception and drive strategic initiatives.
What Sets Us Apart
- At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
- Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
- Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
- WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
- WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
- WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
- Robust Retirement Contributions: Ask HR about the specific offerings for your region!
- SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.
Our job titles may span more than one career level. The starting base pay for this role is between $135,000 and $150,000. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
