Senior Field Marketing Manager
Munich / Hamburg / Cologne
Marketing – Marketing /
Full-time /
Hybrid
WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
At WalkMe, now part of SAP, we're revolutionizing how businesses interact with technology. We’re seeking a dynamic Sr. Field Marketing professional to drive marketing strategy and demand generation in the MEE Region — an essential growth market for our business. This critical role will shape and execute integrated marketing efforts to align with global priorities and empower the regional sales team to exceed revenue targets.
We value collaboration and understand the importance of a healthy work-life balance . To support, we offer (What Sets Us Apart):
- Flexible Work Arrangements: We offer a hybrid work place with flexible hours to help manage work commitments and personal life effectively.
- Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Volunteer Time Off: We encourage team members to become involved in their communities, granting everyone 8 hours of paid time off to spend volunteering through WalkMe or at a place of their choosing.
Key Responsibilities
- Collaborate with regional (MEE) sales leadership to develop localized marketing strategies that accelerate pipeline and deal velocity.
- Create, execute, and measure demand generation programs leveraging global campaigns and regional insights.
- Plan and manage events, co-marketing activities with SAP market units, and campaigns to deliver leads and optimize the customer experience.
- Partner with global marketing teams to align on regional paid media, PR, social campaigns, partner marketing, and website content requirements.
- Track and report ROI on regional programs and marketing sourced/influenced pipeline, ensuring effective budget management.
- Support sales enablement through communication tools, materials, and follow-up strategies.
What you'll need
- 5+ years of B2B marketing experience, in enterprise software within Germany / CEE or DACH region.
- Bachelor’s degree or equivalent, with expertise in demand generation, event planning, digital marketing, and analytics.
- Strong analytical and data-driven decision-making skills to optimize marketing performance.
- Proven ability to work cross-functionally, both locally and internationally, in a fast-paced environment.
- Knowledge of CRM and automation tools like Salesforce, Demandbase, or Pardot.
- Exceptional communication and project management skills.
- Native German speaker.
Personal Attributes
- Self-motivated, results-driven, and structured.
- A proactive problem-solver with high energy and passion for growth.
- Entrepreneurial and adaptable to a rapidly expanding business.
We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. If you require accommodation for any part of the recruitment process, please send a request to recruiting@walkme.com.
TO ALL RECRUITMENT AGENCIES:WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
