The Demand Generation Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well.

The Demand Generation Manager will work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops. This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline.

The Demand Generation Manager is responsible for managing third party vendors, and working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization.

This role will have three direct reports:

-        Demand Generation Coordinator who owns WatchGuard’s webinar program for demand generation and existing partners, review sites and marketing program emails

-        Sr. ABX Specialist who owns administration for core ABX platforms including 6sense, Folloze and Reachdesk, executes our digital advertising through 6sense and LinkedIn, and develops segmentation for reporting, programs and go-to-market plays

-        Marketing Manager responsible for our global partner recruitment marketing strategy

This role reports to the Director of Demand Generation Programs, who also oversees the organization’s business development and sales enablement teams. This team rolls into the broader revenue marketing team, creating a perfect mix of sales, digital marketing, ABX, operations, and field marketing expertise. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.

No two days for the Demand Generation Manager will be the same. This role will have the opportunity to develop and optimize the strategy of the demand generation motion to support our core marketing programs, go to market plays and quarterly content topics. That will include working hand-in-hand with our product marketing team to coordinate current themes, assets, messaging and align that to our demand generation programs, channels and tactics.

You’ll meet with our field marketing teams to review program coverage in their regions and address any additional efforts or needs they may have. You’ll meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN. You’ll have bi-weekly check-ins with our Paid Digital team to coordinate on our global PPC and SEM strategy and ensure regular optimization of that program.

Each week, you’ll have a 1:1 with your direct reports to get updated on projects and understand any blockers. You’ll also meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play.

You’ll also regularly meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions.

Each week will also provide several opportunities to network and get to know the management team and your fellow WatchGuardians through Coffee Talk sessions, Department Insights events, and a variety of virtual networking events.

The base salary range for this position is $125,000 - $150,000 USD per year, exclusive of benefits. This position is also eligible for a bonus of 5% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth. 

 

·       Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two.

·       Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance

·       Healthcare FSA

·       FSA with employer contribution

·       13 holidays, including a floating holiday, Juneteenth, and your birthday

·       15 days of paid annual leave

·       9 days of paid sick time

·       Paid parental leave

·       401(k) with employer match

·       Education assistance program

·       Dependent Care FSA match

·       Adoption assistance

·       Fertility care support

·       Backup care for family and pets

·       A growing network of employee resource groups

·       Employee referral program

·       Virtual boot camp

·       Employee Assistance Program