[Wattpad] Ad Operations Coordinator
Toronto, Ontario / Halifax, Nova Scotia / Remote - US or Canada
Wattpad – Wattpad | Brand Partnerships /
Full-time /
Remote
Working closely with the Direct Ad team and Ad Operations, the Ad Operations Coordinator will play a key role in supporting and operationalizing Wattpad WEBTOON Brand Partnerships advertising revenue.
What you'll be doing:
- Support the management of campaign set up and ad trafficking process for Display, Video and Native Ad Campaigns using our ad servers
- Support the management and optimization of digital ad campaigns to ensure they deliver against defined targets
- Monitor and communicate campaign performance to key stakeholders by putting together active campaign reports
- Support the Media Planning Specialist with building media plans that meet client KPIs and budget
- Facilitate basic troubleshooting between support teams, technology and partners including testing tags and monitoring discrepancies as needed
- Help in researching industry trends and technologies to provide assistance to the broader ad product team
- Support the broader Wattpad WEBTOON Brand Partnerships team with administrative needs such as data entry, data pulling, maintenance of shared documents and materials
What we're looking for:
- Bachelor’s Degree or diploma in Advertising, Marketing, Statistics, Economics, Math, or other related discipline
- Passionate about advertising and technology
- Strong analytical and quantitative skills with the ability to interpret data analysis and modeling results into actionable recommendations
- Proficiency with Microsoft Excel
- Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
- Willingness to learn and grow within the digital advertising space
Bonus points for:
- Experience with campaign optimization, media analytics and digital advertising metrics is an asset
- Knowledge and understanding of ad operations or media planning is an asset
- Familiarity with Salesforce, Looker an asset
- Fan of webcomics, webnovels and pop culture
