Creative Director, Copy
Palo Alto, CA (Open to US-based Remote) /
About the Role
Wealthfront is looking for a Creative Director with a Copywriting background to help drive the strategic direction, oversee creative development, and ensure impeccable execution from our rapidly growing internal creative team. Wealthfront is a pioneer in automated investing and money management, and we believe our marketing should be as intelligent, as innovative, and as welcome in people’s lives as our product.
You’ll partner with the Creative Director, Art to bring our brand to life in imaginative and memorable ways. From tentpole brand awareness campaigns and product launches to hard-working paid social and growth marketing, you’ll set the standard, both as a leader and as a hands-on contributor, reliably and efficiently producing exceptional work. You’ll encourage experimentation, and push both junior creatives and your counterparts in marketing and across the organization to see new possibilities.
We are not satisfied with the state of the financial industry, and we are not satisfied with the caliber of creative work done in the financial world. We believe both can — and should — be much better. And we want your help.
You believe in our mission
You know that money can be both intimidating and empowering, and you feel invested in Wealthfront’s vision of how better, automated financial management can enable our clients to live their lives more fully. You are motivated to make a meaningful impact, to improve the financial system, and to define a brand that is working to do just that.
You are a coach, a mentor, and a contributor
You have experience hiring and inspiring junior creatives. You know that your way isn’t always the right way, and you’re eager to help your team stretch their skills to discover new ways to solve tough problems, but you’re also not afraid to roll up your sleeves and dig in, creating great work that answers the brief and extends the possibilities of what Wealthfront can be.
You sweat the small stuff
You recognize that the line between ok and exceptional can be very very thin, and you work ceaselessly to stay on the correct side of it. You make considered decisions in your work, can defend your creative choices, and are ready to revise your opinions in the face of compelling arguments because you care — deeply — about making the work the best it can be. You have high expectations for yourself and the people around you.
You are resourceful and enterprising
You think like an owner, are solutions oriented and adapt quickly to the constraints and challenges of a fast-paced rapidly growing business, with a small team. You have experience working with cross-functional partners, vendors and external agencies.
You embrace insights and analytics to inform decisions
You take active interest in human and cultural insights, and learnings from data analysis to identify new opportunities, and inform new ideas and creative decisions. You strive to find truth that serves as inspiration to build brand platform ideas and encourage that kind of thinking on your team.
- 8+ years experience as a copywriter in an agency, production studio or in-house creative team
- Experience leading teams and managing junior creatives
- Experience creating campaigns to build both brand awareness and meet performance / acquisition / growth marketing goals across paid, owned, and earned marketing channels, including TV/video, paid social, email, web and others
- Experience using performance data to make informed decisions about how to reach consumers better
- Experience working on well-known consumer brands
Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Wealthfront is a nextgen banking and investing service on a mission to build a financial system that favors people, not institutions. We help you grow your wealth through automated investing and savings tools and give you a complete picture of your financial life with an intuitive mobile app.
Our ultimate vision is to optimize and automate all of our clients’ finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront Cash Account, and let us take care of the rest — pay their bills, top off their emergency fund or 401(k), and invest the rest in their Wealthfront Investing accounts based on their goals. Join us and help turn this industry on its head and build a service that our clients don't just like, they love.