Manager, SEO

Palo Alto, CA (Open to US-based Remote) /
Product Management /
Full-time
Wealthfront is looking for a Manager, SEO, who will be responsible for monitoring, auditing, and analyzing organic search performance for our website. You will play a key role in partnering with cross-functional teams to execute our SEO strategy and roadmap. You will work with a dedicated cross-functional team including design, content, marketing, and engineering to rapidly develop experimentation, optimizations, and new content across our website, blog, and app store pages. Overall, you will focus on driving increased organic traffic and increasing the engagement and conversion of our paid advertising traffic. 

The Growth team at Wealthfront holistically measures and improves the flow of clients into and within the product. We drive traffic to Wealthfront, improve the conversion rate of visitors to clients, and drive increased engagement. Our approach is defined by addressing low-hanging fruit opportunities that we have high conviction will deliver results, and testing high-impact hypotheses to drive learning and growth. In the past, the team shipped features and experiments like Drops, sign-up flow optimizations, and new referral programs. 

Responsibilities

    • Partner with SEO Lead to develop SEO strategy and roadmap to address opportunities based on SEO best practices.
    • Collaborate with Growth Team and relevant stakeholders to leverage SEO findings to improve site traffic and lead conversion
    •  Manage tactical execution of organic search optimizations focused around the 3-strategic pillars of SEO (content, technical, and authority)
    • Perform SEO website audits inclusive of content, technical, authority, and competitive landscape analysis and communicate findings to SEO team and internal stakeholders.
    • Analyze and synthesize organic search data to understand and report on search behavior, identify opportunities and contribute to our ongoing SEO projects.
    • Measure results of SEO implementations using tools such as Google Analytics, Google Search Console, Screaming Frog and SEM Rush.
    • Track keyword and content performance and provide recommendations for content development strategies.
    • Assist in the development of off-site SEO and backlinking strategies.

Qualifications

    • 3+ years of SEO experience
    • Strong passion for driving SEO results
    • Experience executing content gap analysis and keyword research
    • Solid project and time management skills
    • Exceptional analytical and problem-solving skills
    • Team player attitude with demonstrated experience collaborating and influencing cross-functional teams
    • Strong understanding of technical SEO including site architecture, Schema markup, redirects, proper canonicalization, internal and external linking, etc.
    • Excellent understanding of Google Algorithm updates and the corresponding impact on the SERP
Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


About Wealthfront

Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built the first automated investment product that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee; we then expanded into banking which made it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $27 billion of our client’s hard earned savings, created the robo-advisor category and transformed the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions. 


Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially, that’s transformational to their lives and their long-term future.