Paid Social Media Marketing Specialist (Cape Town)

Cape Town
Social Media /
Full time /
On-site
WebFX is a proud Google Premier Partner with 6 offices in the US as well as one in Guatemala and another in Cape Town, South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) who work full-time and have done so for 10+ years.

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Why Choose WebFX

For 9 years in a row, WebFX has been named the #1 Best Place to Work in Pennsylvania, which is our headquarters’ home state! As a company, we pride ourselves on being able to offer the same culture and benefits to our global team members. In addition to very competitive base pay, we offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we provide world-class digital marketing training (Organic SEO, Local SEO, PPC, Google Analytics + Studio, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Read below to learn about some of the benefits you can expect when working with WebFX:
- No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. In fact, many of our global team members have been with WebFX for 10+ years, and we’re hoping you can be too! 🌏
- We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way! 
- Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
- When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home. We truly look forward to learning about you and your background, and we will be there to celebrate the milestones in your life together, no matter how big or small! 👏
- Invitation to our annual FXFest – an all-expenses paid trip for our international team members (with a 1-year tenure) to our company headquarters. The week-long event is filled with activities, learning, and motivation to help unite our U.S. and global staff! 🛫
- Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more! 🖥️ 
- Be part of a rapidly growing company that, at the same time, only partners with clients who share our values. 🌱📈
- Unrestricted access to our dozens of proprietary software/platforms our internal R&D team has developed for our team’s exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here.
- Merit-based promotional structure.
- Annual merit-based compensation increases! 💰
- We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we’ve committed to donating globally through our FXBuilds program. You can learn more about that here!

What You'll Get

World-Class Training and Ongoing Career Development

- No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position. 
- From training with our Sr Digital Marketers to access to countless industry-leading online training resources/courses/tutorials to getting experience with nearly 1,500+ different clients with various platforms, digital services, and in every industry you can think of (and then some), our training program is simply unrivaled!
- Training doesn’t stop after your initial training period. We offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and more!
- FXLearns program – where you get incentives for taking advantage of our countless industry training resources
- After 1,500+ clients, we’ve been able to truly master our processes and procedures – you will be trained on all of those - no need to develop how to do things (unless you want to help us continually improve that process!) – because we refuse to ever stagnate, we are always pushing the envelope to make those processes 1% better too! 

Opportunities for Growth

WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands. And what’s more, you’re not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise – so while we will purposely challenge you to grow in SEO/PPC/Google Analytics, we are a full-service agency that has experts in other departments that handle everything else - from link building, social media, web design, and web development. So you can truly master your trade.

Our goal is to hire on 50+ team members over the next 36 months in South Africa, and we've recently opened our office in Cape Town to help us achieve this goal.

Who We're Looking For

    • Desired Education
    • Bachelor’s Degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major

    • General Knowledge
    • Fluent in English (written and verbal). Resume must be in English to be considered.
    • Solid understanding of the Internet
    • Solid understanding of basic copywriting
    • Solid web copywriting skills

    • Qualities
    • Demonstrates the ability to get things done
    • Continues to follow up on content placement pitches that weren’t successful the first time
    • Insatiable desire to learn
    • Facebook account with over 100 friends (Only used to verify web understanding)
    • Twitter account with over 50 followers (Only used to verify web understanding)
    • Outstanding written communication skills
    • Administrator/moderator of a forum or a blog (A bonus)
    • “Power” Twitter, Reddit, HackerNews, etc account (Ex. Defined as 500+ followers) (A bonus)

    • Experience
    • Minimum of 1 year experience as Social Media Specialist or Digital Marketer, or minimum of 2 years experience in the marketing industry
    • Blogging experience (Desired)
    • Basic HTML or image editing experience (Desired)
    • Customer service experience in any industry (Desired)

What You'll Do

    • Responsibilities
    • Develop overall social media strategy for WebFX partners (i.e.clients)
    • Connect with clients on a regular basis to answer questions, apply strategies and review social media campaign performance (primary point of contact for your individual clients)
    • Develop paid media (Ex. Hulu, Pandora, Spotify, Ad display networks) social strategies for WebFX partners (i.e. clients)
    • Research and create online “buyer personas”
    • Create programs that leverage earned, owned and paid media elements
    • Develop social media editorial calendars
    • Research and pitch created content ideas to bloggers, publishers, and journalists
    • Oversee development of creative/assets for social channels
    • Ability to manage content creation workflow
    • Provide social media consulting, monitoring, and management services
    • Consult with clients about their business goals and propose solutions and strategies that meet their needs
    • Champion internal knowledge sharing and ensure WebFX and our customers stay ahead of relevant trends
    • This position requires 40 hours of remote availability per week during our standard office hours (8am to 6pm EST)
    • Requires reliable internet access

    • Percentage Breakdown
    • 30% client interaction (phone calls, meetings, emails, etc.)
    • 25% managing social media ad campaigns
    • 15% reporting/analytics
    • 10% client strategy
    • 10% writing/calendar creation
    • 5% social media design project management
    • 5% competitor analysis
Compensation
Negotiable, based on experience
Annual merit-based increases

Working Hours and Location

We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.

Office Locations:
Cape Town Office: Waterview CI, Century City, Cape Town, 7441, South Africa

Work Hours:
Monday through Thursday: 10:00 AM -7:30 PM SAST

Friday: 10:00 AM - 5:00 PM SAST


Check out our culture on social media:
Instagram
Twitter
Facebook

Please submit a resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! 

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!