International SEO Manager
United Kingdom
Corporate – Digital Marketing /
Full-Time /
Remote
About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.
Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
A Bit About You
The ideal candidate will have similar experience as an International SEO Account Manager or at least 3-4 years of experience as Senior SEO Executive. As an international SEO Manager, you will report to the SEO Director and will be responsible for delivering and overseeing best-practice SEO solutions for international clients. The role will include some ASO responsibilities, including supporting our international app-based clients with building and executing strategies to be more visible on the App Stores.
Key Responsibilities
- Manage a portfolio of multimarket clients’ SEO & ASO activities alongside the SEO Director
- Ensure deliveries are on time and presented with clarity of thought, actionable insights and solutions
- Briefing in-market resources to run multilingual keyword research, SEO analysis and synthesising these insights to form strategic recommendations
- Working with Technical SEO specialists to run and deliver technical SEO audits and provide recommendations
- Plan for, schedule and run weekly/monthly calls with clients, prioritizing actions by impact and communicating progress
- Create and manage SEO project plans, pulling together deliverables from different team members to contribute to the strategy
- Work closely with the SEO Director for the costs/margins of the SEO projects
- Create, manage and close projects on internal project management software to ensure effective billing and invoicing of projects and payment of in-market resources
Requirements
- Working Experience of using industry-standard SEO tools including Google Analytics, Google Search Console, Google Data Studio, SEM Rush, Screaming Frog to deliver search insights to clients
- Preferred experience with ASO, using tools such as AppTweak, App Annie, or Sensor Tower
- Solid understanding of Technical SEO (Core Web Vitals, Structured Data, AI Overviews)
- Experience managing external resource pool for delivery and quality assurance of in-market SEO deliverables
- Ability to form strong client relationships through proactive suggestions of innovative solutions
- Ability to transform data insights into client facing presentations and manage ongoing performance reviews, translating SEO metrics into clear actionable business outcomes for clients
- Experience running competitive analysis to benchmark performance and identify opportunities for improvement in visibility and traffic
- Ability to support SEO pre-sales activity - running short analyses on prospective clients sites and suggesting initial opportunities for improvement
- Strong organizational and project management skill set to input on multiple customer accounts and maintain timelines for client deliveries
- Strong attention to detail in delivering client work - clarity of thought process when creating deliverables and presentations
- Ability to work within a team and to manage and mentor the junior members
- Confidence to share ideas for improvement of outcomes for both the team and for clients
