Youth Fashion Editor & Strategist
Seoul, South Korea
Content – Fashion /
Permanent /
Remote
The role
We are looking to hire a Youth Fashion Editor & Strategist to join our Youth Content team in APAC.
This role is fully remote and home-based, working in South Korea as the exclusive editor in the country.
To apply, please send your CV, and if you have a portfolio or relevant work on social media, feel free to also include links to those.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
This exciting role reports to the Senior Editor for Youth Fashion Content who is based in London. You will power our global youth fashion content in South Korea and be an ambassador for your content area, both internally and externally.
With a keen eye on Youth Culture, you will be able to understand and decipher macro and micro influences on youth fashion. With a passion and proven knowledge of underground subcultures, art, zines, music, games, and key opinion leaders, you will be able to spot, track and report upcoming fashion trends.
You will create content for youth fashion products across apparel, footwear, and accessories for young women and men. You will report on global street style, analyse catwalks, trade shows and retail environments, and social media platforms, including TikTok, which play a central role in shaping and accelerating youth trends. There may be occasional opportunities to attend music festivals and relevant events to capture street style and youth culture insights first-hand. To understand the consumer, you will be constantly tuned into digital behaviours, subcultures and style shifts that define Gen-Z and Gen Alpha. You’ll understand the psychology behind what is trending and why specific aesthetics and items are resonating with young consumers.
As a WGSN youth fashion expert, you should understand the full trend cycle - when a trend emerges, when it ends and when it will return globally across different regions.
An inquisitive and analytical mindset is essential to succeed in the role, as you will be required to write methodically about current and future youth trends.
An excellent written and verbal command of the English language is a must. You will also have an ‘aesthetic eye’ as imagery plays an essential part in all of our fashion reporting at WGSN.
Please note this is not a marketing or data analyst position.
The team
You will join a truly diverse and global team that brings an individual perspective to each region in which it operates, from the UK to Brazil and Hong Kong.
We are passionate about collaboration and have an excellent data team to help you transform your research into great storytelling. Our subbing team will also provide in-house training on WGSN’s tone of voice.
Key accountabilities
- Conduct trend research across young women & young men, teen and gender-inclusive youth product categories. You will produce global content with some focus on APAC specific reports
- Deliver concise and compelling product-focused trend reports in written, visual, and video formats, showing a clear understanding of clients' needs and balancing commerciality with creativity and innovation
- Take full ownership of your reports, managing deadlines and prioritising workload efficiently
- Confidently analyse and interpret data and infographics from various sources to validate trends
- Actively collaborate with APAC-based editors to support the delivery of regionalised content and insights
- Stay ahead of emerging youth culture and social media trends on TikTok, etc, highlighting their influence on fashion trends
- Attend various events as required, including product trade shows, music and youth festivals, to take photographs/ shoot street style and report on industry events
- Work cross-functionally with other departments across the business, such as Insight, the video content team, and City by City
- Participate in client meetings when required
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- A solid understanding of the Youth market across design and/ or buying, with the ability to identify, validate and articulate global youth trends across apparel, footwear and accessories
- Cultural awareness of youth-driven movements in fashion, art and music, with an understanding of underground culture
- Awareness of emerging and established youth brands and influencers, both locally and globally
- Good knowledge of the global fashion retail landscape, including premium and mass-market sectors
- Ability to work independently in a remote setting
- Excellent organisation, communication and collaboration skills
- The ability to build strong working relationships and collaborate with internal teams to help facilitate sales and client engagement
- Confidently presenting feedback and youth-focused insights to senior leadership
- Other skills, such as video and podcast creation, as well as knowledge of design tools will be advantageous
- An excellent written and verbal command of the English language is required
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 20 days of annual leave
- Employee Assistance program
- Great learning and development opportunities
- And more
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
