Senior Marketing Strategist, Insight
New York, NY
Content – Insight /
Permanent /
Hybrid
The role
We are looking to hire a Senior Marketing Strategist to join our Consumer Insights team in New York or London.
Salary range - $82,509 - $89,500
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, never boring and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
Do you thrive at the intersection of marketing, culture and social media expertise? Our senior marketing strategist position offers you the opportunity to join WGSN’s world-class global content team where you’ll research, write, and create forecasts that help our global clients succeed and stay ahead of the curve.
The ideal candidate will have expertise in forecasting marketing trends, consumer behaviour (emerging mindsets and personas) social media strategy (the creator economy) youth culture (how Gen Z and increasingly Alphas feel and behave) and foresight (emerging concepts and future strategies. You will be exceptionally articulate in both written and visual communication and be highly skilled in interpreting global market shifts.
The team
You will also be expected to collaborate with other senior strategists across departments and will manage a team of 3 global strategists located across multiple time zones. You will be a part of a growing team of 16 people located in 7 countries who write and contribute to Insight reports and help brands make better, more informed, and strategic decisions and future-proof themselves.
Key accountabilities
- Generating report ideas. Researching, creating and delivering consumer, marketing and social media reports in written and video format to a prescribed schedule and deadline.
- Writing 3x pieces of content per month.
- Responsible for researching and writing 2 annual “hero” report forecasts.
- Forecasting the impact of social, technological, environmental, political, industrial and creative and cultural change around the world on consumer lifestyles and attitudes.
- Defining the actions needed to capitalise on those changes and directing clients on how to evolve their propositions to stay relevant to customers in a fast-changing market.
- Manage a team of strategists and contributors, editing their work, providing feedback and mentorship.
- Manage an annual budget.
- Producing presentations and webinars of your research and delivering it internally and externally.
- Working with WGSN’s consultancy business Mindset, when required, to deliver bespoke consumer insight to clients.
- Acting as an ambassador for WGSN by speaking at global conferences and seminars.
- Working with the WGSN commercial teams to support client relationships by sharing and presenting our thinking.
- Upholding a strong relationship with content teams in different regions and across territories to ensure consistency of trend messages across the company.
- Work with other verticals across the content team to develop global consumer trend forecasts to help businesses navigate macro shifts across society and industries.
- Work with the WGSN marketing team to contribute to campaigns and initiatives such as podcasts, webinars and live streams.
- Represent WGSN in the press, sharing insights on marketing and related topics.
Skills, experience and qualifications required
- Strong level of experience in writing, editing and reporting through an extensive career path within consumer research, journalism or strategy.
- Demonstrates a deep understanding of the consumer mindset across categories.
- Exceptional knowledge of the global market around consumer behaviour, generational shifts and marketing/social media trends across industries, from fashion and beauty to consumer technology, beauty, lifestyle, food, etc.
- Strong background and comfort in navigating social media to unpack and keep abreast of new trends and in-app behaviours across the globe.
- Ability to analyse data and pinpoint consumer, marketing and social media shifts and trends that will impact the global market.
- An understanding of the role data and analytics plays in commercial success.
- Excellent organization, communication and collaboration skills, with the ability to work within an international team to ensure production standards, reports or outputs are consistently high and submitted on time.
- Ability to work across multiple time zones (please note that your manager will be based in NYC).
- Demonstrated strong research skills, especially understanding qualitative and quantitative data.
- Experience managing and editing a team of strategists and contributors.
- Have a deep understanding of digital and traditional marketing methods, tools and platforms.
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days. WGSN also observes the 12 Federal holidays. We also offer 6 weeks of paid Parental Leave.
- 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.
- Medical, Dental and Vision plans through Aetna
- Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost
- Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Aetna medical plan.
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
