Paid Social Manager

Boston, MA /
Marketing /
/ Hybrid
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

As Paid Social Manager you’ll help drive strategy and manage paid campaigns on Meta. You’ll help shape creative and copy used in our advertising to ensure we’re speaking to our target audience while being continuously eager to test new ads to optimize and improve campaign performance. You’ll be responsible for owning conversion focused and full funnel efforts with one of our most important channels for the paid team.

This role is a three month contract covering a maternity leave.

Responsibilities:

    • Collaborate with with a variety of key stakeholders across Performance Media, CRM, Brand & Accessories & Apparel departments to develop, implement, manage, and monitor paid social campaigns on Meta
    • Work with the wider marketing team, country managers and brand team to ensure paid social strategy aligns with core audiences and that ad copy best speaks to those audiences.
    • Develop a full-funnel paid social strategy for WHOOP
    • Coordinate with the creative team and copywriters to continuously build and test new ads.
    • Fully own large scale budgets with an understanding of how to best balance campaign strategy and optimization tactics to achieve target growth goals.
    • Work with the analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid social tactics.
    • Work with social platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings. 
    • Work with the International team on the best paid social strategy and tactics to achieve growth.
    • Own relationship with Meta platform reps

Qualifications:

    • A degree in Marketing or similar qualification.
    • 2-4 years’ minimum experience in a fast-paced consumer company or media agency setting is desirable.
    • Proven track record of success and delivering through the funnel of paid social media strategies.
    • You should have excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
    • Knowledge of Facebook Business Manager and Pixel creation/strategies essential.
    • Critical thinker and problem-solving skills.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.