Director, Brand Media
Boston, MA
Marketing /
On-site
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Director of Brand Media to lead the development and execution of global media strategies that drive brand awareness and consideration across a diverse mix of traditional and digital channels. This role plays a critical part in elevating WHOOP's global presence, introducing the brand to new audiences, and ensuring our media investments reflect WHOOP’s innovation, ambition, and values.
RESPONSIBILITIES:
- Lead the strategy, planning, and execution of mid- and upper-funnel media campaigns globally, aligning media investments with WHOOP’s brand positioning and growth goals.
- Own media planning and buying across a mix of platforms including video, audio, out-of-home, sponsorships, and emerging formats, ensuring optimal reach, efficiency, and brand safety.
- Partner closely with Creative, Wholesale, Analytics, and Performance Marketing teams to deliver cohesive and integrated campaigns.
- Manage media agency and vendor relationships, negotiate contracts, and ensure accountability to performance and delivery standards.
- Define measurement frameworks and KPIs to assess brand health, media effectiveness, and campaign impact; conduct in-depth analysis to inform optimizations and future strategy.
- Oversee multi-million dollar global media budgets with strong forecasting and allocation practices to maximize ROI and support company OKRs.
- Scale media strategies across regions, adapting campaigns to local markets while maintaining brand consistency and cultural relevance.
- Stay ahead of media trends and emerging technologies to ensure WHOOP remains at the forefront of modern brand marketing.
QUALIFICATIONS:
- 8+ years of experience in brand and media strategy, planning, and buying across agency and/or in-house roles.
- Demonstrated success leading global, multi-channel brand media campaigns with measurable impact on brand awareness and consideration.
- Expertise across a range of media channels including TV, streaming video, podcasts, audio, OOH, digital branding, and sponsorships.
- Strong analytical skills with experience in brand measurement tools, media mix modeling (MMM), and campaign optimization strategies.
- Proven vendor and partner management experience, including negotiation and performance oversight.
- Strong cross-functional collaboration and communication skills with the ability to influence across creative, marketing, product, and executive teams.
- Comfortable operating in a fast-paced, high-growth, and dynamic environment.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
