Head of Growth - Performance Social

San Francisco, CA or Remote /
Wilbur Labs – Marketing /
Full-Time
About Wilbur Labs
Wilbur Labs is a startup studio turning bold ideas into market-leading companies. We identify big customer pain points and build businesses to solve these problems. We work with industry leaders to manage the company, and continue to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter to users. Since 2016, we have built and invested in 15 companies, like VacationRenter which surpassed $1B in gross bookings two years after launching, and we expect to launch 3-4 new companies each year.

About This Role
We are looking for a Head of Growth to lead performance social advertising for Wilbur Labs and our portfolio of companies. In this role, you will work alongside the Wilbur Labs and portfolio company leaders, to devise and implement B2C and B2B growth and measurement strategies across Wilbur Labs’ portfolio businesses. We believe excellent growth marketing strategy and implementation is a key ingredient to successfully scaling new ventures, making this a high-impact position at Wilbur Labs.

This is a rare opportunity for a business-oriented growth marketer who enjoys execution but is also looking to broaden their scope. This person will lead the development of new growth channels for category-defining companies, while also leading an emerging team within Wilbur Labs.
 
This is a full-time position preferably based in San Francisco, but open to remote.

Role & Responsibilities

    • Own the management, execution, and optimization of performance-based growth marketing strategies across all social channels including Facebook, Instagram, LinkedIn, Twitter, TikTok, and other emerging networks
    • Lead creative strategy for all performance social media, including translation of insights into testable hypotheses, driving prioritization, ensuring best practice adherence, managing design resources, and rollout of world-class creative 
    • Implement advanced attribution and tracking strategies, such as offline conversion tracking and server-to-server, in partnership with engineering teams
    • Actively monitor and report on performance, providing key insights to portfolio company leaders 
    • Manage the performance social testing roadmap including incrementality testing and, A/B testing
    • Collaborate with the Organic team to build and execute successful paid campaigns that support the brand social content strategy.
    • Manage relationships with platform partners (Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors such as creative agencies
    • Work closely with the engineering & product teams to build optimal onsite experiences and custom advertising tech to improve and scale campaigns

Minimum Qualifications

    • BA/BS degree
    • 5+ years of performance-based social marketing experience 
    • Strong analytical skills and enthusiasm for data-driven marketing
    • Experience with both B2C and B2B customer acquisition
    • Direct advertising account management experience
    • Excellent design and creative skills
    • Self-starter who will thrive in a fast-paced environment
    • A “roll up your sleeves” mentality and the ability to implement proposed strategies
    • A “team first” mentality and an approachable working style

Preferred Qualifications & Prior Experience

    • Previous experience working at an early stage company
    • Demonstrated experience leading teams
    • Design expertise and familiarity with photo editing software

Perks

    • Competitive salary + equity
    • 100% company-paid health benefits
    • 401(k) with company match
    • Unlimited, guilt-free vacation days
    • Uber/Lyft to and from work (employees based in San Francisco)
    • Transportation stipend (employees based outside of San Francisco)
    • Healthy breakfast, snacks, and lunch provided daily
    • Annual wellness benefit (gym + other wellness activities)
    • Monthly house cleaning
    • Annual travel allowance
    • Quarterly team offsites
    • State of the art ergonomics and workstations