Senior Growth Marketing Manager

San Francisco, CA or Remote /
Joblist – Marketing /
Full-Time
About Joblist
Joblist is a job search platform that personalizes the process of finding and landing a job. Joblist surfaces AI-driven job matches tailored to applicants’ preferences and enables them to share and collaborate on the list of jobs they’re interested in with their friends, family, and network. In the last year, Joblist has served as the job search platform for millions of job seekers and powered hundreds of thousands of job applications around the world.

Joblist was born inside Wilbur Labs, a San Francisco-based startup studio. Founded by a team of employment industry veterans, we are on a mission to help anyone find the right job for them. 

About This Role
We are looking for a Senior Growth Marketing Manager to help lead and execute growth strategies across performance marketing, data, and partnerships. You will work closely with the executive team at Joblist as we build new products, scale acquisition channels, and expand into new markets. 

This is the perfect role for an experienced growth marketer who is detail-oriented and enjoys execution, but also wants to broaden their scope and help build out new growth channels. It is a unique opportunity to play a key role in helping millions of job seekers across the globe, many of whom are still unemployed or underemployed due to COVID-19. 

This is a full-time position either in San Francisco or remote. 

Role & Responsibilities

    • Manage and execute a performance-driven marketing strategy
    • Create, track, analyze, and optimize paid search campaigns in Google Ads, Bing Ads, and Facebook Ads
    • Proactively look for creative and efficient ways to grow existing channels and launch new ones (display, retargeting, employment ad platforms, etc.)
    • Analyze data from multiple sources to uncover new opportunities for growth
    • Run A/B tests to uncover new opportunities for performance improvement across marketing channels
    • Manage development of best-in-class ad creative
    • Lead lifecycle marketing to increase customer lifetime value
    • Develop close partnerships with our external partners and build new partnerships to accelerate growth

Minimum Qualifications

    • BA/BS degree or equivalent practical experience
    • 5+ years of acquisition marketing experience (Google, Bing, Facebook)
    • Previous experience using bulk management tools such as Google Ads Editor and Bing Ads Editor
    • Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Facebook Bid Strategies, etc.)
    • Strong proficiency in Excel (vlookups, pivot tables, etc.)
    • Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other attribution platforms
    • Strong attention to detail and highly adaptable 
    • Self-starter who will thrive in an ambiguous startup environment
    • Competitive, entrepreneurial mindset

Preferred Qualifications & Prior Experience:

    • Prior startup experience working at an early-stage company
    • Background in the jobs / employment industry
    • Complex advertising account management experience
    • Diverse digital marketing experience including display, programmatic, online video, email, etc.
    • Track record of developing marketing strategies for a global audience

Perks

    • Competitive salary + equity
    • Top-tier laptop and accessories provided
    • 100% company-paid health benefits
    • 401(k) with company match
    • Unlimited, guilt-free vacation days
    • Uber/Lyft to and from work (employees based in San Francisco)
    • Transportation stipend (employees based outside of San Francisco)
    • Healthy breakfast, snacks, and lunch provided daily
    • Annual wellness stipend (gym + other wellness activities)
    • Monthly house cleaning stipend
    • Annual travel allowance
    • Annual new cell phone stipend  
    • Annual laptop refresh
    • Charity donation company match
    • Employee referral bonus
    • Quarterly team offsites
    • State-of-the-art ergonomics and workstations