SEM Manager, International

Austin, TX or Remote /
VacationRenter – Marketing /
About VacationRenter
VacationRenter is the fastest-growing vacation rental search engine. We love vacation rentals, but not how time-consuming and complex it can be to find the right one. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler.

VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. Due to this strong growth, VacationRenter was named to SimilarWeb's 100 fast-growing websites of 2020.

VacationRenter was born inside Wilbur Labs, a San Francisco-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.

About This Role
We are looking for a highly motivated, detail-oriented SEM Manager to help execute growth strategies across SEM. The SEM Manager will expand our international coverage in multiple languages and manage paid search campaigns on Google and Bing. A successful candidate will collaborate with our Product, SEO and Data teams to execute tests, collect and analyze data, and identify trends to help achieve maximum growth in paid search campaigns within a target ROI.

This is the perfect role for someone with proven international SEM experience and success managing paid search campaigns. The candidate will be well versed in online customer acquisition.

This is a full-time position, ideally based in Austin or Dallas though remote is an option for the right candidate.

Role & Responsibilities

    • Manage the development of European market expansion including campaign, ad group, keyword and ad creative creation and optimization 
    • Execute a performance-driven marketing strategy across international markets in English and other languages
    • Create, track, analyze, and optimize international paid search campaigns in Google Ads, and Bing Ads
    • Proactively look for efficient ways to grow traffic and revenue across international paid search campaigns
    • Collaborate with translation agencies to ensure translated spelling and grammar of ads are high quality
    • Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns
    • Run A/B tests to uncover new opportunities for performance improvement across paid search campaigns
    • Assist in identifying potential new markets and launching relevant local paid search campaigns
    • Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score

Minimum Qualifications

    • BA/BS degree
    • 5+ years of search engine marketing experience (Google, Bing)
    • Proficient in speaking, reading, and writing in 2 (in addition to English) languages (German, French, Italian, Dutch, Spanish)
    • Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
    • Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Kenshoo, etc.)
    • Strong proficiency in Excel (vlookups, pivot tables, etc.)
    • Experience managing search campaigns in European markets
    • Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
    • Strong attention to detail and highly adaptable Self-starter who will thrive in an ambiguous startup environment
    • Competitive, entrepreneurial mindset

Preferred Qualifications & Prior Experience

    • Prior startup experience working at an early-stage company
    • Background in the travel industry
    • Experience with SQL Track record of developing marketing strategies for a global audience
    • Prior experience working on search experience products
    • Experience with marketing attribution modeling

Benefits & Perks

    • Competitive salary + equity
    • Top-tier laptop and accessories provided
    • 100% company-paid health benefits
    • 401(k) with company match
    • Unlimited, guilt-free vacation days
    • Annual wellness stipend (gym + other wellness activities)
    • Monthly house cleaning stipend
    • Annual travel allowance
    • Annual new cell phone stipend
    • Annual laptop refresh
    • Charity donation company match
    • Employee referral bonus
    • Team offsites/activities
    • State-of-the-art ergonomics and workstations
    • Professional development program