SEO Specialist

Remote /
Wilbur Labs – Marketing /
About Wilbur Labs
Wilbur Labs is a startup studio turning bold ideas into market-leading companies. We identify big customer pain points and build businesses to solve these problems. We then work with the founding team to manage the company and continue to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter. Since 2016, we have built and invested in 21 companies and expect to launch 3-4 new companies over the next year.

About This Role
We’re seeking a creative and driven SEO content specialist that’s eager to grow a variety of brands through the organic search channel. The ideal candidate has a fundamental understanding of search engine optimization, strong skills in written communication, and a passion for knowledge. You’ve got a knack for identifying content gaps, optimizing key elements, and can learn a website inside and out. Not only that, but you enjoy creative thinking, research, problem solving, and love to execute on your ideas.

This is a full-time, remote position (with a preference for Pacific or Mountain time zone).

We offer competitive salaries with top-notch benefits and perks.

Role & Responsibilities

    • Write optimized title tag, meta description and header tags
    • Write search optimized category descriptions
    • Uncover pocks of growth through diligent research
    • Refresh & improve existing blog articles based on SEO/search opportunities
    • Keyword research & topic ideation
    • Content gap analysis
    • Competitive analysis
    • Backlink review and harmful backlink identification


    • 2+ years working in or alongside SEO teams
    • Exceptional writing and communication skills
    • Understanding of SEO best practices
    • Attention to detail
    • Organized with strong time management

Tools & Program Proficiency

    • SEMRush
    • Google Search Console
    • Google Sheets / ExcelGoogle Docs / Word

Benefits & Perks

    • Competitive salary + equity
    • Top-tier laptop and accessories provided
    • 100% company-paid health benefits
    • 401(k) with company match
    • Unlimited, guilt-free vacation days
    • Uber/Lyft to and from work (employees based in San Francisco)
    • Transportation stipend to work (employees based outside of San Francisco)
    • Healthy breakfast, snacks, and lunch provided daily (employees that work from the office)
    • Annual wellness stipend (gym + other wellness activities)
    • Monthly house cleaning stipend
    • Annual travel allowance
    • Annual new cell phone stipend
    • Annual laptop refresh
    • Charity donation company match
    • Employee referral bonus
    • Quarterly team offsites/activities
    • State-of-the-art ergonomics and workstations
    • Professional development program