Head of Growth - Performance Social

Remote (Mountain or Pacific Time Zone) /
Wilbur Labs – Marketing /
About Wilbur Labs
Wilbur Labs is a startup studio turning bold ideas into market-leading companies. We identify big customer pain points and build businesses to solve these problems. We then work with the founding team to manage the company and continue to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter to users. Since 2016, we have built and invested in 21 companies and expect to launch several new companies over the next year.

About This Role
We are looking for a Head of Growth to lead performance social advertising for Wilbur Labs and our portfolio of companies. In this role, you will work alongside the Wilbur Labs and portfolio company leaders, to devise and implement B2C and B2B growth and measurement strategies across Wilbur Labs’ portfolio businesses that drive profitable growth. We believe excellent growth marketing strategy and implementation is a key ingredient to successfully scaling new ventures, making this a high-impact position at Wilbur Labs.

This is a rare opportunity for a business-oriented growth marketer who thrives in the day-day management and optimization of paid social strategy but is also looking to broaden their scope. This person will lead the development of new growth channels for category-defining companies, while also leading an emerging team within Wilbur Labs. 

This is a full-time, remote position (with a preference for Pacific or Mountain time zone).

Role & Responsibilities

    • Own the management, execution, and optimization of performance-based growth marketing strategies across all social channels primarily focusing first on Facebook, Instagram, and LinkedIn
    • Lead creative strategy for all performance social media, including translation of insights into testable hypotheses, driving prioritization, ensuring best practice adherence, developing advertising briefs, managing design resources, and rollout of world-class creative 
    • Implement advanced attribution and tracking strategies, such as Conversions API in partnership with engineering teams
    • Actively monitor and report on performance, providing key insights to portfolio company leaders 
    • Manage the performance social testing roadmap including incrementality testing and, A/B testing
    • Collaborate with the Organic team to build and execute successful paid campaigns that support the brand's social content strategy
    • Manage relationships with platform partners (Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors such as creative agencies
    • Work closely with the engineering & product teams to build optimal onsite experiences and custom advertising tech to improve and scale campaigns

Minimum Qualifications

    • BA/BS degree
    • 5+ years of performance-based social marketing experience 
    • Hands-on experience building and managing campaigns
    • Strong analytical and data analysis skills
    • Experience with both B2C and B2B customer acquisition
    • Direct advertising account management experience
    • Design expertise and familiarity with photo editing software
    • Self-starter who will thrive in a fast-paced environment
    • A “roll up your sleeves” mentality 
    • A “team first” mentality and an approachable working style

Preferred Qualifications & Prior Experience

    • Previous experience working at an early stage company
    • Demonstrated experience leading teams
    • Experience working across industries such as Travel, Employment, e-commerce, or Pet Services

Benefits & Perks

    • Competitive salary + equity
    • Top-tier laptop and accessories provided
    • 100% company-paid health benefits
    • 401(k) with company match
    • Unlimited, guilt-free vacation days
    • Uber/Lyft to and from work (employees based in San Francisco)
    • Transportation stipend to work (employees based outside of San Francisco)
    • Healthy breakfast, snacks, and lunch provided daily (employees that work from the office)
    • Annual wellness stipend (gym + other wellness activities)
    • Monthly house cleaning stipend
    • Annual travel allowance
    • Annual new cell phone stipend
    • Annual laptop refresh
    • Charity donation company match
    • Employee referral bonus
    • Quarterly team offsites/activities
    • State-of-the-art ergonomics and workstations
    • Professional development program