Williamsburg Learning (WL) is an educational services provider that provides curriculum, mentors, and courses for Williamsburg Academy Private School, Williamsburg Academy of Colorado, Leadership Academy of Utah, and other partner schools. Our mission is to prepare promising students for meaningful lives as principled leaders. 

Our core values guide everything we do. If these resonate with you—and the role feels like a natural fit—we’d love to hear from you!

Growth: We seek to never stop growing—personally and professionally. 

Right Action: We strive to do the right thing for colleagues and customers at all times.

Culture of Belonging: We’re real and authentic, and we try to create a safe space for ourselves and others.

As the Web & Marketing Content Specialist, you’ll play a key role in shaping the digital face of our schools and programs. You’ll work closely with the Web Development Manager, under the direction of the Chief Marketing Officer, as part of the Digital Marketing Team within the Admissions Department. Your main focus will be designing and building polished, user-centered website content, online media, and digital marketing assets that support team goals and reflect our brand.

Additionally, you may act as a Substitute or Guide for our in-person Adventures program during the school year.

Design, build, and maintain visually engaging, responsive websites within our HubSpot and WordPress CMS platforms.

Create and refine content layouts that support marketing goals and deliver a smooth, engaging customer experience (CX).

Customize themes and page templates using basic HTML and CSS—no advanced coding required.

Ensure visual consistency by applying brand standards across fonts, colors, and page elements.

Optimize pages for searchability and accessibility using on-page SEO best practices (e.g. headings, meta tags, and alt text).

Create and edit high-quality graphics and digital assets using Canva, Adobe Creative Suite, or similar tools to support website content and marketing campaigns.

Collect, manage, and optimize media assets (images, videos, PDFs) to ensure strong visual quality and brand alignment.

Stay current with digital design trends, UX principles, and visual storytelling to keep our websites, brand, and digital marketing assets modern and compelling.

Maintain consistency in voice, tone, and visual identity across all digital content.

Occasionally craft and/or refine engaging, brand-aligned copy that attracts customers, delights users, and drives conversions.

Demonstrate meticulous attention to detail for all published content, including multiple checks and re-checks to ensure accuracy and design excellence.

Manage ongoing content updates accurately and consistently, ensuring all content reflects our brand and is ready to publish.

Document processes and procedures related to web content management to support cross-functional collaboration.

Update CMS core, themes, plugins, and third-party integrations regularly to ensure site security and consistent functionality.

Diagnose and resolve issues with plugins, themes, or code to maintain optimal website performance and user experience (UX).

Optimize website performance by reducing page load times and minimizing resource use, including images and scripts.

Monitor sites regularly for broken links, loading issues, or inaccuracies and address them promptly.

Follow and implement best practices for web usability, accessibility, and browser compatibility.

Participate in weekly Admissions Department meetings to identify and resolve departmental issues affecting the customer experience (CX).

Perform additional responsibilities to support departmental, executive, and company objectives as needed.

Contribute to building a collaborative, positive, and fun work environment for you and your colleagues!

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.