Sr. Demand Generation Manager

San Francisco /
Marketing /
/ On-site
Windfall is seeking a data-driven Sr. Demand Generation Manager who will develop and execute demand generation programs for both nonprofit and enterprise customers. This individual will power their initiatives to drive leads and revenue for Windfall sales. This role sits out of the San Francisco office and will report directly to the CEO.

We’re on a mission to change how organizations perceive and use people data. And we hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Make a difference every day; and (5) Act with integrity and trust.


    • Manage the execution and performance of acquisition-focused and ABM campaigns across engagement channels.
    • Develop near and long-term acquisition strategies that increase qualified leads and net revenue.
    • Deliver quality leads to our sales teams while enabling them to effectively convert leads into pipeline and revenue, collect feedback from the field on an ongoing basis to optimize campaigns, and closely monitor ROI.
    • Optimize our marketing automation and lead nurturing processes across all channels.
    • Work cross-functionally to understand how our inbound leads turn into customers and continually refine our process to convert customers.
    • Continually optimize for performance with tactics such as landing page testing, funnel optimization, ad copy testing, and more.
    • Regularly report performance and results to senior leadership.


    • Bachelor’s degree
    • 4+ years of experience in SaaS B2B marketing; experience marketing to data, analytics, and marketing personas
    • Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities
    • Proficiency with using B2B martech tools (e.g., Salesforce, Hubspot, marketing automation tools, ABM tools, etc.)
    • Strong problem-solving, analytical, and presentation skills

Preferred Qualifications

    • Past experience in a fast-paced startup environment
    • Experience marketing a data product for a startup organization 
    • Advanced user of Hubspot and Salesforce
    • A genuine passion for the customer journey and engaging key audiences
    • Experience managing/ working with a digital agency
Additional Information:
The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We also offer a comprehensive benefits package, which you can explore on our careers site.

California: Salary range is $120k-$170k

About Windfall
Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and propensity modeling, Windfall activates insights into workflows that engage the right people for each respective organization. More than 800 data-driven organizations use Windfall to power their business.

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