Product Marketing Manager

San Francisco, CA /
Marketing /
Full-Time
Founded in 2016, Windfall Data is on a mission to determine the net worth of everyone on the planet. The company serves nonprofit and for-profit organizations by providing actionable consumer financial data that is refreshed on a weekly basis. More than 500 organizations use Windfall Data to identify and engage their most promising constituents. Windfall Data is based in San Francisco and backed by Bullpen Capital, Bonfire Ventures, Industry Ventures, TenOneTen Ventures, Cherubic Ventures, and ValueStream Ventures. Visit www.windfalldata.com for more information.

As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and help execute campaigns that drive growth. Reporting to the VP of Marketing, this team member will partner with product management, sales, and customer success teams to execute on a variety of product marketing initiatives.

Responsibilities

    • Conduct market research to understand competitive landscape and target personas
    • Drive product messaging and positioning
    • Develop pricing and packaging
    • Help define the content strategy and create compelling content (presentations, data sheets, white papers, blogs, case-studies, ebooks, website copy, etc.) that highlight our product value
    • Develop effective sales training materials and lead regular training sessions
    • Work across teams to plan launches of new products, features, and capabilities
    • Support demand generation efforts and campaigns with engaging content

Requirements

    • 5+ years of marketing experience in a in a SaaS or Data company
    • Excellent verbal and written communication skills
    • Strong planning and organizational skills, including attention to detail
    • Must be hands-on and self-sufficient in creating presentations
    • Familiarity with data, analytics, martech/adtech, or related fields
    • Experience with CRM, marketing automation, and other marketing technologies a plus
    • Bachelor/Master degree or equivalent experience is required (MBA a plus)

Perks

    • Small team = opportunity for a big impact 
    • Compensation includes equity and a competitive salary
    • Excellent company-sponsored benefits Shiny new laptop
    • Monthly team events
    • Fully stocked kitchen
    • Great location in downtown SF (Jackson Square)