Senior Product Marketing Manager

San Francisco, Denver, or Remote /
Marketing /
Full-Time
Windfall is seeking an experienced Senior Product Marketing Manager who will help transform Windfall into the leading wealth intelligence solution for commercial businesses and nonprofits. This individual will develop product and vertical solution messaging and positioning, competitive differentiation, and sales enablement. Working closely with many cross-functional teams, and as a close ally to the sales and product organizations, this individual will oversee the development of launch initiatives, the development of new lines of collateral, and will serve as one of the subject matter experts for content marketing. 

At Windfall, we hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Make a difference every day; and (5) Act with integrity and trust.

Responsibilities:

    • Develop and execute go-to-market plans for product releases
    • Build cross-functional relationships to support your go-to-market plans
    • Deliver presentations to varying internal and external audiences
    • Become a subject matter expert in the wealth analytics and customer intelligence industry
    • Write and sharpen Windfall’s messaging and positioning
    • Conduct competitive analysis and develop competitive materials
    • Become an expert in key verticals and develop vertical-based solution messaging and positioning
    • Establish processes to further align marketing campaigns with sales tools and outreach
    • Provide messaging for key marketing initiatives, including content, events, and campaigns
    • Serve as subject matter expert for key product and solution areas
    • Work collaboratively with the Product team to translate technical capabilities into compelling packages, supported by differentiated messaging and collateral
    • Manage cross-functional product and feature launches as needed 
    • Write blogs, speak on webinars, and develop content as needed

Requirements:

    • Bachelor’s degree required
    • 5-7 years of experience on B2B marketing or product teams
    • Strong experience and expertise in at least two functional product marketing areas, such as product, messaging, sales enablement, AR/PR, solution engineering, etc. 
    • Previous experience with B2B marketing for data and analytics solutions is highly preferred

Preferred Qualifications:

    • 5+ years combined product, content, and growth marketing experience
    • Excellent communication skills
    • Ability to build and maintain relationships with people throughout the organization
    • Superb writing and editing skills
    • Record of supporting team members
    • Experience executing product launches
    • Project management skills
    • Ability to quickly pick up new technologies
    • Eagerness to engage with customers and prospects
    • Comfort demoing products and with public speakingThrives in a fast-past startup environment
About Windfall
Founded in 2016, Windfall Data provides contextual analytics and modern wealth intelligence to data-driven organizations, putting customers’ databases in a contextual framework so they can make critical strategic decisions. Powered by AI, Windfall’s contextual analytics platform provides a 360-degree view of the database to accelerate workflows and drive better performance. More than 700 organizations use Windfall Data to identify and engage their most promising constituents. Windfall Data is based in San Francisco and backed by En Pointe, EPIQ Capital Group, Bullpen Capital, Bonfire Ventures, Cherubic Ventures, and ValueStream Ventures. Visit www.windfalldata.com for more information.