Product Marketing Manager

Cambridge, MA /
Marketing /
Full-time
Who we are:
Wise Systems builds autonomous dispatching and routing software that is used by some of the world’s largest fleets to improve both fleet efficiency and customer service. At Wise, we believe that companies don’t have to sacrifice efficiency to dramatically improve their customer service, and we’ve built the platform to transform delivery operations.  

Based in Cambridge, MA, Wise Systems was started out of MIT and has grown steadily, building an incredible, diverse team that shares a deep commitment to our customers’ success. Wise also has a highly engaged network of advisors, mentors, and investors passionate about enabling new standards and capabilities in delivery and logistics through engineering and data science. 

As we continue to grow we’re excited to bring together people who are curious, ambitious, and creative. If you are excited about solving real-world problems and building powerful and usable products, we need you. 

What we are looking for:The product marketing manager at Wise Systems is a strategic role responsible for marketing the Wise Systems platform to external audiences, including end customers and partners. They work closely with the marketing, product management and sales teams, developing and refining positioning and messaging, introducing new products, developing content, enabling strategic partners, serving as a key spokesperson, and ensuring all marketing adheres to core messaging. They also have a key role to play in gathering and sharing competitive intelligence and in RFP responses.
The product marketing manager is expected to be a product expert who successfully translates product knowledge into strong deliverables that educate, inform and persuade. Internally, they work with design and development teams to ensure consistency across product language.  

Responsibilities
+ Develop and refine value-based product positioning and messaging that crisply differentiates our products in the market.

+ Communicate the Wise Systems value proposition to the sales team, partner sales teams and others to support the selling process.

+ Work with product management to understand new product features and capabilities and convey them efficiently and effectively to key audiences.

+ Develop and execute launch plans for new products.

+ Create customer-facing tools, including release notes, product collateral, presentations, technical briefs, white papers, videos and any other sales tools or materials needed. 

+ As needed, work with product management to determine new use cases and target markets.

+ Work with design team to ensure Wise Systems is reflected in product language.

+ Support the marketing team’s lead-generation campaigns and marketing messages.

+ Drive product launches from conception to post-launch support.

+ Deliver product demonstrations as needed and ensure that anyone in the company delivering demos is on-message.

+ Successfully engage with technology and distribution partners’ marketing teams to develop education and marketing programs that drive home the value of Wise Systems to their audiences. 

Qualifications
+ Bachelor's degree in marketing or business.
+ 2-4 years of enterprise marketing experience; strong preference for SaaS experience.
+ Proven track record working with highly technical and B2B focused products and solutions.
+ Excellent communication skills in all formats -- in-person, written and presentations.  
+ Ability to work effectively and collaborate with internal, cross-functional teams and customers to drive results in a dynamic startup environment.
+ Ability to understand and translate technical capabilities into business benefits.Strong analytical skills, an attention to detail, and an overall can-do attitude.
+ Excellent organizational and time management skills.