SEM Team Lead
Raleigh, NC / Philadelphia, PA / Holmdel, NJ
Marketing /
Full-time /
Remote
As an SEM Team Lead at Coalmarch by WorkWave, you will play a crucial role in innovating our paid strategies and ensuring the success of our top-tier clients. You will work closely with our team of SEM Strategists and Account Executives, focusing on proactive client strategy, testing new or emerging paid tactics and strategies, driving business development opportunities, and providing training and support within the organization.
WHAT YOU'LL DO:
- Build and optimize a variety of campaigns for top tier clients, including platforms like Google Ads, Google Local Services (LSA’s), Microsoft Ads, StackAdapt, Facebook, and more.
- Implement and maintain SEM strategies to meet client KPIs and prevent performance issues.
- Provide budget recommendations to clients, and ensure we meet or exceed budget and CPA goals for all paid channels.
- Collaborate with the Accounts team on the paid advertising strategy, monitor results, communicate progress, and troubleshoot client performance issues.
- Join client calls to discuss paid performance, provide subject matter expertise, and discuss SEM related topics as needed.
- Test new and emerging SEM and media strategies or platforms, and communicate findings with key stakeholders.
- Collaborate with SEM leadership to guide department strategy and day-to-day operations.
- Collaborate with leaders of other teams to ensure alignment between SEM, SEO, Account Executives, and client needs.
- Stay up-to-date on industry trends, share knowledge, and identify opportunities to get better results.
- Identify and pursue strategic opportunities for increasing revenue and profitability, related to SEM and media.
- Assist in adjusting pricing of services, work with Sales to provide consultation for prospective clients, and explore service line expansions.
- Collaborate cross-functionally with other teams and departments to facilitate marketing projects, ensuring accurate pricing and product launches that align with overarching campaign objectives.
- Aid in developing hard skills of SEM team members through ongoing training.
- Strengthen and build client strategy management processes to enable scalability.
- Collaborate with SEM Strategists on custom account setups and strategy improvement.
- Provide support to Sales, Accounts, Corporate Marketing, and Products teams through knowledge-sharing.
- Present SEM-related knowledge sessions at WorkWave’s Beyonce Service User Conference, webinars, and other speaking engagements.
WHAT YOU'LL BRING:
- 4-5 years of experience in an SEM-specific role, with hands-on experience in Google Ads, Microsoft Ads, and Facebook Ads—Google Local Services experience is a huge plus!
- 2-3 years of agency experience preferred but not required
- 1-2 years of experience with programmatic advertising — StackAdapt experience ideal but not required
- Ability to understand and optimize key marketing metrics (CPA, ROAS, CPC, etc)
- Thorough experience with Google Analytics 4 and conversion tracking as a whole
- Cross-team negotiation skills and superior communication skills
- Organized and able to manage multiple projects at once using project management software
Currently not accepting candidates located in NY for this position.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
• WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.
RELAX, WE'VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company match
AND BEYOND...
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Floating time off for holidays and/or your birthday
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz !
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the p
