Manager, Production and Management for Brand contents
Tokyo
Woven City – Stakeholder Communications /
Employee /
Hybrid
About Woven by Toyota
Woven by Toyota, a part of the Toyota Group, is challenging the current state of mobility through human-centric innovation and empowering mobility transformation. Through our AD/ADAS technology, our automotive software development platform Arene OS, our mobility test course Toyota Woven City, and Toyota’s growth fund, Woven Capital, we are pioneering the movement of people, goods, information, and energy, weaving a future of enhanced safety, connectivity and well-being for all.
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TEAM
The Stakeholder Communications team at Woven by Toyota is responsible for managing all external communications for Woven City. Operating under the "One Voice" concept, we have successfully led communications across a wide range of activities, including corporate outreach, media relations, and government affairs.
In mid-2023, we further strengthened our efforts by collaborating with the UX team to establish our brand personality, as well as developing our first brand guidelines, which include the logo, colors, and typography. These guidelines have since been consistently applied in all our communications to maintain a cohesive and unified voice.
As we look ahead to the launch of Woven City's pilot program in the fall of 2025, we anticipate an increase in external communications and the implementation of Woven City's unique systems, particularly for Weavers and Inventors. This will require a consistent and unified approach to branding and messaging, both for corporate and product images.
To ensure effective application and implementation, it is essential to integrate the perspectives of each organization while making corporate decisions from a strategic standpoint. We are seeking a motivated individual with the energy, speed, and interpersonal skills to drive these projects forward.
We would like you to not only create and disseminate creative content for Weavers and Inventors, but also establish a management system for the organization. For the first year, you will work directly under the Head of Stakeholder Communications and UX, leading the project independently.
RESPONSIBILITIES
- Utilization and Further Expansion of Existing Assets: Leverage previously developed assets (such as branding guidelines and other materials) and apply them across various business areas.
- Development of Branding Strategy for the Next 5 to 10 Years: Formulate a long-term branding strategy based on the envisioned future of Woven City over the next 5 to 10 years.
- Development and Implementation of Brand Strategies for Achieving Customer KPIs from a Brand Perspective, Focused on the Short-Term View Following the Demonstration Launch in Fall 2025 for Weavers and Inventors.
- Stakeholder Engagement and Decision-Making: Conduct discussions with internal stakeholders to understand their perspectives, formulate proposals based on these discussions, and ultimately lead the decision-making process from a corporate standpoint.
- Branding Consideration with External Stakeholders: Explore branding strategies in collaboration with external stakeholders, ensuring alignment with broader organizational goals.
- Through the implementation and execution mentioned above, build sustainable internal processes and mechanisms for decision-making, design application, and other aspects.
- Organizational Planning for Team Expansion: Plan and prepare for team growth and organizational development in anticipation of scaling the team in the next year.
MINIMUM QUALIFICATIONS
- Over 10 years of experience in branding and brand management, having worked on branding projects in organizations with diverse stakeholders.
- Possessing a corporate and managerial perspective, contributing to the enhancement of corporate value while maintaining a customer-centric approach to increase customer and product value.
- High communication skills in both Japanese and English(not necessarily English proficiency), who possesses the resilience to engage in discussions without evasion and the ability to sincerely listen to others' opinions.
- Ability to understand complex information and craft clear, concise, and impactful stories.
- Capability to independently identify challenges, develop solutions, and execute them effectively.
- Experience in tackling internal and external conflicts, skill to collaborate with both internal design teams and external vendors like creative agencies to produce outputs.
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Important Points
・All interviews will be arranged via Google Meet, unless otherwise stated.
・The same job descriptions are available in both English and Japanese; therefore, we kindly ask that you apply to only one version.
・We kindly request that you submit your resume in English, if possible. However, Japanese resumes are also acceptable. Please note that, depending on the English proficiency requirements of the role, we may request an English version of your resume later in the process.
WHAT WE OFFER
・Competitive Salary - Based on experience
・Work Hours - Flexible working time
・Paid Holiday - 20 days per year (prorated)
・Sick Leave - 6 days per year (prorated)
・Holiday - Sat & Sun, Japanese National Holidays, and other days defined by our company
・Japanese Social Insurance - Health Insurance, Pension, Workers’ Comp, and Unemployment Insurance, Long-term care insurance
・Housing Allowance
・Retirement Benefits
・Rental Cars Support
・In-house Training Program (software study/language study)
Our Commitment
・We are an equal opportunity employer and value diversity.
・Any information we receive from you will be used only in the hiring and onboarding process. Please see our privacy notice for more details.
