Senior Programmatic Campaign Manager (CO Applicants)

Remote, United States /
Paid Media – Programmatic /
Full Time
The Role

We’re looking for a Senior Programmatic Manager to help launch, oversee, and directly manage campaigns for the programmatic division within Wpromote. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. Experience in the following verticals in Entertainment and online video streaming desired. Wanting a go-getter to bring prior experience and knowledge into the complexity of the entertainment vertical that is constantly evolving, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year-round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*As required by C.R.S. § 8-5-201(2): The anticipated annual base salary for this role will range from $50,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. Base compensation outside Colorado may differ. The total compensation package for this role will include benefits (listed below).
-100% remote
-Half-day Fridays year-round 
-Unlimited PTO 
-Flexible schedules 
-Work from anywhere options
-100% paid parental leave 
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance 
-LinkedIn Learning Membership
**This position may be performed remotely in most states within the US, with some exclusions
***This position is not eligible for immigration sponsorship

You Will Be

    • Managing client Display, Shopping, Video, and retargeting advertising campaigns, including Contribute to strategy development based on a brand brief, partner selection, budget planning, and allocation, tagging and trafficking, QA and troubleshooting, analysis of performance, optimization, ongoing, and post-campaign reporting
    • Build and maintain strong relationships with clients, vendors, networks, publishers, and partner agencies
    • Demonstrating a deep understanding of clients’ industry and the competitive landscape within the context of the client’s business goals and strategic growth plan
    • Representing the client's strategic business objects and goals with publishers and vendors by demonstrating an understanding of the client’s brand, business goals, and vision (strategic growth plan)
    • Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy
    • Participating and demonstrating thought leadership and strategic insights in both internal and client-facing meetings and presentations
    • Staying apprised of current and new DSP functionality or data products, then successfully deploying on relevant campaigns
    • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
    • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
    • Conducting industry, audience, and competitor research
    • Analyzing campaign results and adjusting strategy and budgets accordingly
    • Communicating with clients regularly to discuss goals and deliver results
    • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
    • Staying apprised of current and new DSP functionality or data products, then successfully deploying on relevant campaigns
    • Maintaining knowledge of industry trends as they relate to the programmatic space

You Must Have

    • 4+ years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
    • Prior entertainment and video streaming service experience
    • Deep knowledge of mobile app install campaigns
    • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
    • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be a company expert on programmatic media buying
    • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
    • Excellent verbal and written communication skills
    • Independent thinker who can work well through client demands/needs
    • The ability to draw critical analysis from data and make specific recommendations based on quantitative client data that consistently strives to meet client goals
    • Good client management skills, comfortable contributing to the company’s thought leadership on Display industry topics
    • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp, etc.)
    • Expertise in cross-channel and cross-device tracking, optimization, and attribution
    • General knowledge of search engine optimization (SEO), social advertising, and web usability
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.