Email Marketing Specialist
Baltimore, MD
Home Office – Marketing & Comm /
Regular, Full-time /
Remote
ORGANIZATION SUMMARY:
World Relief is a global Christian humanitarian organization that is fighting for change that lasts, right here in the U.S. and across the globe. We bring sustainable solutions to the world’s greatest problems – disasters, extreme poverty, violence, oppression, and mass displacement. The organization is approximately 75 years old and has worked in over 100 countries around the world since its founding.
In the United States, we come alongside local churches, community organizations and hundreds of individual volunteers to support newly arriving refugee and other immigrant families. Today, we are proud to partner with over 6,000 local churches, and 95,000 volunteers globally to bring hope, healing and transformation to the most vulnerable.
POSITION SUMMARY:
Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?
If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.
We are seeking a dedicated Email Marketing Specialist (remote) to help us expand our impact through innovative digital marketing efforts. In this role, you will play a vital part in developing and executing email marketing strategies that connect with potential supporters, nurturing relationships, and converting them into passionate donors and advocates for our mission. You’ll work alongside U.S. Office and U.S. Program staff to drive email engagement and conversions, enabling us to better serve and uplift the communities in need. If you are looking for a fulfilling professional role where your expertise in digital marketing can truly make a difference, we invite you to join us.
Role & Responsibilities
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop and implement effective email marketing strategies in collaboration with contact owners across various offices and departments to engage and convert leads into donors and volunteers using HubSpot.
- Manage email campaigns throughout their lifecycle, including planning, list segmenting, building, scheduling, testing, and reporting.
- Create, audit, and optimize automated email workflows (e.g., new lead onboarding, event/trigger-based emails, and donation appeals).
- Analyze and report on email campaign performance, providing insights and recommendations for continuous improvement.
- Monitor email deliverability and ensure compliance with regulations like the CAN-SPAM Act and GDPR.
- Continuously monitor industry trends and best practices in email marketing, suggesting innovative ideas to maximize campaign effectiveness.
- Work closely with U.S. offices and the Church and Community Engagement (CCE) team to provide recommendations and insights based on past campaign results.
- Collaborate with the visual design team to optimize email templates and ensure consistent branding.
- Collaborate with the digital marketing team to integrate email campaigns with other marketing channels for cohesive messaging and optimal results. This collaboration would also be intended to share learnings, org best practices, and any platform changes.
- Maintain lead generation forms and triggers for automation in HubSpot.
Email Strategy Development and Execution
Optimization and Performance Improvement
Cross-Functional Collaboration
Lead Generation
Knowledge, Skills, & Abilities
- Marketing and Engagement Expertise:
- --Strong understanding of email marketing best practices, including list management and segmentation, A/B testing, automation, and deliverability optimization.
- -- Knowledge of key email marketing metrics and how to interpret them.
- Analytical and Data-Driven Skills:
- --Data-driven and curious mind.
- -- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Adaptability and Collaboration:
- --Strong team orientation; able to collaborate well with others, share ideas openly, and adapt plans based on input from others.
- --Able to adapt to fast-paced, changing realities and needs, especially during disaster response situations.
- -- Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing.
- Attention to Detail and Project Management:
- --Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- --Communication Skills: Excellent written and verbal communication skills.
- Technical Skills (Desirable but not Required):
- --Familiarity with HTML/CSS for email template customization is a plus.
- Bachelor's degree in marketing, communications, or a related field (preferred).
Requirements
- Mature and personal Christian faith
- Committed to the mission, vision, and values of World Relief
- Desire to serve and empower the Church to impact vulnerable communities
- Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
- Proficiency in using HubSpot email marketing platform.
- Proficient in Microsoft Office and Google suites.
- Up-to-date knowledge of CAN-SPAM Act and GDPR regulations to ensure compliance.
- 2 years of experience in mass email marketing, preferably in a nonprofit or donation-based organization.
Technical Proficiency:
Education and Experience:
$55,000 - $60,000 a year
World Relief offers a competitive benefits package (25 hours + per week):
- Medical, Dental, Vision
- Offer 16 company Paid Holidays + 4 additional Personal days per year!
- Paid Sick and Vacation Time
- Paid Parental Leave (12 weeks for qualified employees)
- FSAs: Medical & Dependent Care, & Commuter Funding
- Supplemental Life Insurance (employee, spouse, and children)
- Critical Illness, Hospital Indemnity, and Accident insurance policies
- Legal Shield Insurance
World Relief pays 100% for eligible employees:
- Group Term Life (employee, spouse, and children)
- Long Term & Short-term Disability
- Accidental Death and Dismemberment (AD&D)
- Long Distance Travel Insurance
- Employee Assistance Program (EAP)
World Relief - Retirement:
- 401K & Roth
- WR matches up to 4%, then an additional quarter percent up to 10%
- Eligibility: Full Time (40 hours per week) is eligible after 3 months of employment. Part time is eligible after 1000 hours in a year.
World Relief Discounts (Immediately Eligible):
- Verizon
- Pet Insurance through Nationwide
- Home and Auto insurance through Liberty Mutual
- Working Advantage Discount Program
- Active & Fit Gym Membership
World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· While performing the duties of this job, the employee is required to have ordinary ambulatory skills sufficient to visit other locations
· The ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-15 pounds.
· Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application information.
· The employee frequently is required to sit, reach with hands and arms, talk and hear.
WORK ENVIRONMENT:
· General office setting. World Relief also offers hybrid and remote schedules for limited positions.
· Great lengths of time working on computer, reading from computer screen, entering information, standing at copier or fax machine, and some time on the phone or in virtual meetings may be required.
· Year-end archiving activities involve repeated lifting and bending.
· Physical, emotional and intellectual demands
· Equipment used: Employee computer (desktop or laptop), printer, and copier.
· All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation. This position description is not all-inclusive and is always under review.
We are proud to be an EEO/AA employer M/F/D/V.
For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.
Legal Background in the United States
World Relief is both an equal opportunity employer and a faith-based religious organization. World Relief strictly prohibits and does not tolerate unlawful discrimination against employees on the basis of person’s race, color, sex, national origin, age, disability, genetic information, or any other characteristic protected under applicable federal, state, or local law, which does not conflict with the protections afforded World Relief as a faith-based employer.
In addition, physical or mental limitations will not be a factor in the application of World Relief's employment policies or employee practices, except for those situations in which occupational requirement make consideration of such factors necessary.
Pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e 1(a) World Relief has the right to, and does, hire only candidates who agree with World Relief’s Statement of Faith.