Senior Social Media Manager
Mission, KS
Integrated Media /
Full-Time /
Hybrid
Are you passionate about the power of social media to build brands, engage audiences, and drive business results? Do you bring both strategic insight and tactical expertise to your social work as someone who can plan, create, implement, and optimize social content across platforms?
Walz Tetrick Advertising is looking for a Senior Social Media Manager to lead the development and execution of social media strategies that enhance our clients’ brand presence and build lasting audience connections. This experienced social media professional will lead a small team, guiding strategy and planning. In addition, you'll provide hands on help, managing content calendars, creating engaging content, and analyzing performance across platforms.
You’ll work cross-functionally with creative, content, and account teams to deliver smart, effective, and timely social experiences. If you're equal parts storyteller, trend-watcher, strategist, and doer and love being part of a collaborative agency team, we want to meet you!
RESPONSIBILITIES
- Develop and execute comprehensive social media strategies aligned with client goals and target audiences.
- Collaborate with creative, brand, content, and digital teams to build integrated campaigns across paid and organic social platforms.
- Manage a social media team responsible for the execution of social programs, including content calendars, publishing, community engagement, and reporting.
- Evaluate and recommend platform use, messaging approaches, and content mix based on client needs and social trends.
- Work with creative teams to generate engaging content—posts, stories, videos, reels, etc.—that resonates with users and supports campaign objectives.
- Monitor platform trends and algorithm changes to evolve tactics and optimize performance.
- Measure and report on key performance indicators; provide actionable insights to improve reach, engagement, and outcomes.
- Educate internal teams and clients on social media best practices and emerging tools.
- Contribute to Walz Tetrick’s own social media efforts, helping build our brand presence in creative and meaningful ways.
- Collaborate with internal teams on new business pitches and RFP responses by contributing social media strategies, creative concepts, and example campaigns.
REQUIREMENTS
- 6+ years of experience managing brand social media strategies and programs in an advertising agency.
- Deep knowledge of major platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, etc.).
- Strong writing and content development skills with an understanding of voice, tone, and visual storytelling.
- Hands-on experience with social tools (e.g., Sprout Social, Later, Meta Business Suite, etc.).
- Experience managing and mentoring a social media team; providing strategic direction, fostering professional growth, and ensuring high-quality execution.
- Excellent communication and presentation skills with the ability to explain ideas clearly to clients and internal teams.
- Proven ability to manage multiple clients, deadlines, and content workflows.
- Analytical mindset and experience using data to guide optimizations and inform strategy.
- Passion for staying on top of social trends and platform innovations.
About Walz Tetrick Advertising
Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.
Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.
We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.
If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.
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