Partner Development Representative
Vancouver, CA / Calgary, CA
Sales & Business Development – Sales /
Fixed Term /
Hybrid
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact
As a Partner Development Representative (PDR) at Xero, you will be responsible for generating and qualifying leads through outbound and inbound prospecting efforts. You will be expected to make outbound dials each day to accountants and bookkeepers in order to generate demand for our platform and solutions that translate to revenue opportunities for our Account Executive team.
The ideal candidate should have strong communication and interpersonal skills, a passion for sales, and a desire to learn and grow within the SaaS industry. While prior experience in a SaaS company or entry-level sales position is preferred, it is not required.
What you’ll do
- Make outbound dials each day to accountants and bookkeepers, to generate qualified leads that our Account Executives can translate into sales.
- Utilize a variety of channels to reach prospects including phone, email, social media, drop ins, marketing events, etc.
- Qualify leads and route to the appropriate team member based on territory and segmentation.
- Conduct research on potential customers and identify key decision-makers within the organization.
- Keep all information, relating to inbound and outbound calls, pipeline activity and movement up-to-date at all times in our CRM..
- Collaborate with the sales team to develop and refine the lead generation strategy.
- Attend and participate in sales meetings and training sessions to continually improve skills and knowledge.
- Ensure knowledge of Xero features and functionality is kept up to date via Xero training and update webinars.
- Achieve and exceed monthly and quarterly quotas.
Success looks like
- High productivity levels, regularly achieving and exceeding monthly and quarterly quotas, demonstrating effectiveness in driving sales growth and contributing to team success.
- Able to articulate the value of Xero in a variety of contexts based on the partner's needs.
- Weekly KPI measurements, such as meetings, calls, emails, events and online engagements.
- Up to date records of all prospecting activities in CRM enabling better tracking and analysis efforts.
- Successfully converted accounting and bookkeeping partners to Xero's solutions and handover to the appropriate team member.
What you’ll bring with you
- Bachelor’s degree or equivalent professional experience preferred.
- Prior experience in a SaaS company or entry-level sales position preferred but not required.
- Familiarity with CRM systems - Salesforce
- Demonstrated experience in generating business leads through multiple channels, such as cold calling.
- Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services.
- Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation.
- Excellent communication skills, both verbal and written.
- Strong work ethic and ability to work in a fast-paced environment.
- Ability to quickly learn and adapt to new technology and software.
- Collaborative with internal and external stakeholders, working as a team.
- Demonstrated initiative and ability to work autonomously.
- Detailed-oriented with strong organization skills.
Why Xero?
Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond, and that includes our candidates. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience, but you could be just the right person for this role. If you are excited about working at Xero, but your past experience doesn't align perfectly, we encourage you to apply anyway.
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance and dental reimbursement with vision allowances, a healthcare spending account, fertility and family forming financial support, wellbeing and sports programmes, employee resource groups, 26 weeks of parental leave for primary caregivers, an Employee Share Plan, beautiful offices with shared meals, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
