Senior Marketing Analyst
Brand, Marketing & Communications – Marketing - Regional
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
Senior Marketing Analyst (AU)
At Xero, we’re here to make running a business beautiful. By making small business more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we’re not only helping small businesses, we’ll be building a stronger economy that can change the world.
As a Senior Marketing Analyst, working as part of the AU Marketing team at Xero, you will have the opportunity to be a key leader in the provision of data analytics and a trusted advisor to marketing leadership, bringing predictive and prescriptive insights to the business in order to drive better decision making across all of marketing.
You’ll do this by consulting to inform Go to market and marketing strategy, supporting commercial decisions, and advising on the best way to meet business objectives using data-driven decision making. From a tactical perspective, you’ll contribute innovative ideas to projects, providing advice on their planning and execution.
This is a 12 month fixed term contract.
You will have the opportunity to:
Scope requirements with stakeholders to understand business problems and desired outcomes;
Collate campaign results and present to key stakeholders within the business, delivering insights back through storytelling, along with recommendations for future testing and success;
Design and build journeys based on real-time customer behaviour and product usage;
Plan and execute a range of personalised multi-step, automated marketing campaigns based on complex SQL queries and relational data decision splits;
Conduct sophisticated data analysis using appropriate quantitative and qualitative methodologies;
Work as a Salesforce CRM (SFDC) and Salesforce Marketing Cloud power user;
Manipulate, cleanse and join large sets of data across multiple systems.
In order to be successful in this role, you will have
Strong analytical skills and the ability to review large amounts of data from the warehouse, form hypotheses and draw meaningful patterns and insights;Ability to explain complex concepts and ‘tell a story’ of the data to a variety of stakeholders;Proven experience in SQL, Salesforce CRM and Salesforce Marketing Cloud;Experience working with analytics software such as: Google Analytics, BigQuery, Microstrategy, DataStudio, and other BI toolsExperience in applying data driven insights to recommendations in commercial settings;Proven experience reporting on marketing campaign effectiveness and optimisation
his role presents an outstanding opportunity for a Marketing Analyst to join a hyper-growth ASX100 company that is rewiring the small business economy. At Xero, we are proud of our collaborative, empowering and inclusive culture that allows creativity to thrive and innovation to flourish.We’re offering a competitive remuneration package and a supportive and fun work environment that encourages you to take ownership of your career and be the best you can be. To peek inside Xero and see what we do check out #dobeautifulwork on twitter or instagram.
At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.