Marketing Manager - Asia
Singapore, SG
Brand, Marketing & Communications – Marketing - Regional /
Permanent /
Hybrid
Our Purpose
At Xero, we’re here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
We’re looking for a creative and data-driven Marketing Manager to join our team and help us connect with small businesses and our accounting partners across Asia.
This is a key role where you'll own the delivery of multi-channel marketing campaigns that have a real impact. You'll work with a wide range of teams—from sales and creative to our global counterparts—to bring our regional marketing plan to life. If you love blending strategy with execution and are passionate about measurable results, we want to hear from you.
What You’ll Do:
Orchestrate & Execute Campaigns: Own the delivery of integrated marketing campaigns across a diverse range of channels, including, digital, radio, email, events, OOH, and content marketing.
Champion Our Customers: Develop a deep understanding of our target audiences, creating campaigns that resonate, solve their problems, and surprise and delight them.
Collaborate to Win: Act as a key connector between regional marketing, global teams, sales, and external agencies to ensure seamless execution of the regional marketing plan.
Drive Measurable Results: Embed a data-first approach into all your work. You’ll support marketing leadership with insightful reporting, continuously optimising campaigns to achieve brand and commercial goals (MQLs, SALs, and sales pipeline).
Hone Your Craft: Use your creative flair and sharp copywriting skills to ensure all marketing communications meet Xero's high standards of quality and beauty.
Own the Lead Lifecycle: Work closely with our CRM and Sales Ops teams to ensure a highly efficient lead management process from initial engagement to sales conversion.
Success in This Role Looks Like
- Delivering innovative and highly measurable marketing campaigns that exceed targets.
- Building strong, collaborative relationships across the entire business.
- Clearly demonstrating a growth mindset, always seeking ways to improve and innovate.
- Developing a deep understanding of how your work contributes to business growth, MQLs, SALs, and overall sales pipeline.
- Becoming a trusted voice for our customers and partners within Xero.
What You’ll Bring
- Proven Campaign Experience: You have a track record of successfully managing end-to-end marketing campaigns across the full funnel.
- A Collaborative Spirit: You thrive in cross-functional environments and are a natural at building relationships and influencing stakeholders.
- An Outcome-Focused Mindset: You are motivated by results, have experience working towards targets, and use data to make informed decisions.
- Exceptional Project Management: You have strong organisational skills and an incredible eye for detail, allowing you to manage multiple projects simultaneously.
- Entrepreneurial Drive: You are a proactive problem-solver with a strong work ethic and the ability to move fast on the right things.
- Excellent Communication Skills: You can articulate ideas clearly, whether you're writing compelling copy or presenting campaign results.
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, life insurance, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with weekly fitness and yoga classes, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
