Digital Asset Content Manager
Melbourne, AU / Auckland, NZ / Sydney, AU / Wellington, NZ
Brand, Marketing & Communications – Brand & Operations /
Fixed Term /
Hybrid
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact:
Our Digital Asset Content Manager role has been created to above all bring governance and strategic management of assets held in our Xero Digital Asset Management platform, DAM.
As a Digital Asset Content Manager you will be the conduit between asset creators, asset users and key stakeholders and be responsible for the overall strategic and operational management of assets within the DAM by utilising the DAM Content Framework and constantly reviewing and challenging this and the Operational Model supporting the DAM.
Key to the success of this role will be the ability to apply a robust content strategy and tactical management plan to our assets. With attention to detail, you will work with a range of stakeholders and users that will require coordination to ensure the DAM content is consistently meeting the needs of our users, is accessible, is maintained and well managed at all times. Everyday, you lean in to your ability to build and maintain strong relationships with those stakeholders and key user groups, understanding their workflows, technical requirements and needs.
What you'll do:
- Actively manage, review and continually refine our DAM Content Strategy
- Support all asset workflows for external and internal stakeholders by moderating assets, optimising metadata for search and ensuring all assets meet compliance requirements
- Work collaboratively with the Marketing Operations Manager to manage platform and user engagement reporting
- Manage and review user and user group access, ensuring best practice and keeping to our current platform subscription thresholds
- Use reporting generated from the DAM platform, review how assets are being treated, look at what the results are, and identify opportunities and issues around usage, lending insights to challenging existing strategy, and supporting operations
- Bulk asset management including tags, platform automation, share links and archiving
- Manage platform structure and taxonomy for asset management, including tags and custom fields
- Maintenance of asset expiry on platform
- Ownership of overall content in the DAM, ensuring the platform being optimised for finding and using assets across the business, including the accuracy of asset metadata and duplication
- Training and support for the DAM, including responding the the day to day support queriesUnderstanding of our marketing platform ecosystem ie how the DAM interacts with tools and processes such as design and website and facilitate automation of content workflows where appropriate
What you'll bring:
- 3+ years work experience, preferably in an Operations role
- Experience within the Asset Lifecycle Management space
- Experience within creative studio teams to understand roles, workflows and creative assets
- Demonstrated stakeholder management across multiple team levels
- Experience with leading or supporting integration with BI tools and / or creative platforms
- Strong project management and communication skills
- Intermediate competency in Excel or Google Sheets
- The ability to build good working relationships with a wide range of people
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.
At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
