Marketing Automation Specialist

Reston, Virginia
Marketing
Full-Time
X-Mode provides real-time location data and technologies that power location intelligence for advertising and business decisions in financial services, healthcare, high-tech, real-estate, retail, and the public sector. X-Mode's flagship product is a fast-growing big data location platform, which maps daily the precise routes of 10% of the U.S. Population and maps monthly 1 in 3 adult U.S. smartphone users. X-Mode strives to produce and monetize the world’s largest location platform and ultimately create a global “living map” of 1 billion people with the highest quality location data in order to fuel the best location intelligence business solutions.

X-Mode is looking for a full-time Marketing Automation Specialist to acquire, nurture, and grow leads by implementing scaling best-practice campaigns/ journeys on our marketing automation platform. The Marketing Automation Specialist will drive tangible results to the pipeline and a positive ROI on marketing automation for both the supply and demand side of our business.

RESPONSIBILITIES:

    • Create and implement highly-effective lead generation, lead qualifying, lead nurturing, and upsell/cross-selling campaigns that drive the pipeline for both our app publishers and 3rd parties interested in leveraging our data.
    • Define an end-to-end lead management process/journeys to engage leads from the initial prospect capture through to nurturing and hand-off to sales
    • Lead the implementation, customization, and configuration of marketing automation platform and integration with our current CRM
    • Evaluate third-party marketing stack technologies and tools and implement as needed to meet objectives
    • Produce reports for executives on lead/opportunities, key marketing KPIs, and campaign effectiveness
    • Use data to implement testing methods to optimize campaigns and messages
    • Collaborate with our content team to develop and execute campaign elements aligned to all levels of the funnel (top, middle, and bottom).

WHO YOU ARE:

    • Bachelor’s Degree Required (Marketing or Business preferred) 2+ years of relevant experience in high-tech, B2B campaign design, integrated marketing, and marketing automation
    • Expert analytical skills and experience with reporting and analysis
    • Excellent cross-collaboration skills, ability to work with multiple teams
    • Strong verbal and written communication skills
    • A self-starter who is hardworking and works well in a startup environment
    • Experience in managing marketing journeys/ campaigns across the Lifecycle
    • Experience using a marketing automation platform
    • Bonus: Previous experience with SEO and Demand generation at a tech startup

WHAT WE OFFER:

    • Competitive Salary
    • Medical, Dental and Vision
    • 15 Days of PTO (Paid Time Off)
    • Lunch provided 2x a week 
    • Snacks, snacks, snacks!
    • Casual dress code
    • Free Parking on-site