Digital Marketing Manager
Mill Valley, CA
Marketing /
Full-Time /
Remote
At Yardzen, we believe people are at their best when they’re outside.
Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online, and connect them with trusted local contractors to bring those designs to life. Since our launch in 2018, we’ve empowered thousands of homeowners to transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
We’re transforming the $200 billion outdoor renovation industry with AI, data, and technology—offering a modern, seamless, and transparent design-build experience. Recognized as a Fast Company Most Innovative Company and named to Inc. Magazine’s Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.
We’re looking for a data-driven Digital Marketing Manager to join our team. This is a hands-on role for a marketer who’s excited to connect analytics, audience insights, and creative ideas to drive measurable growth. You’ll partner with our performance marketing agency on core paid channels and also take initiative in testing new growth opportunities — from referral programs to emerging digital platforms.
What You'll Do:
- Performance Marketing Oversight: Manage day-to-day execution with our agency across Meta, Google, and other paid channels. Monitor spend, pacing, and ROI.
- Analytics & Insights: Own reporting across paid campaigns, web performance, and lead funnel metrics. Translate data into clear insights and recommendations.
- Campaign Ideation & Briefing: Collaborate with creative and brand teammates to develop campaigns that connect customer insights, messaging, and performance goals.
- Growth Experiments: Test new channels and tactics — including referral, partnerships, and emerging digital platforms — to diversify lead sources and reduce CAC.
- Optimization & Testing: Run creative, audience, and landing page tests to continuously improve campaign efficiency.
- Cross-Functional Collaboration: Work closely with sales and marketing teams to align on goals and share learnings from campaigns.
What We’re Looking For:
- 3-5 years of experience in digital or growth marketing (in-house or agency).
- Comfort with analytics platforms (Google Analytics, Looker, Tableau, or similar).
- Familiarity with performance marketing channels (Meta, Google, Pinterest, TikTok, YouTube, etc.).
- Strong analytical and quantitative skills, paired with creativity and curiosity.
- Experience (or interest) in growth experiments like referral, partnerships, or new channels.
- Enthusiastic about leveraging AI tools to boost efficiency and creativity
- Clear communicator and natural collaborator who thrives in a small, fast-moving team
What We Offer:
- Remote work, always: We're a remote-first company
- Full coverage for you: 100% paid medical, dental, and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
$90,000 - $110,000 a year
The listed salary range reflects our target for this position and may vary based on factors such as geographic market, relevant experience, and individual qualifications. Final compensation will be determined after considering the full scope of each candidate’s background.
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.
Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.
