Content Marketing & SEO Outreach Specialist

Mountain View, CA
Marketing
Full-time
YourMechanic is looking for a business-savvy SEO Content Marketer with creativity, smarts, and strong SEO fundamentals to join our team in Mountain View, CA. Top candidates will have a talent for producing and marketing articles that empower and engage an online audience, and for driving significant traffic from SEO content marketing and outreach.  They have top-notch writing and editing abilities, a deep well of traffic-building partnership ideas, and a history of executing highly successful audience development partnerships with websites, brands, and individual influencers. They love the entrepreneurial, fast-paced culture of startups, and being part of a fun and productive editorial team.

Responsibilities

    • Content strategy and planning, based on performing rigorous keyword research, trends analysis, and idea generation
    • Develop and execute an outreach strategy Identifying relevant website to pitch existing content & custom content
    • Utilize outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting.
    • Manage a team of writers to produce and syndicate data-driven, multimedia-rich, best-of-Web articles on a wide range of automotive subjects (technical, lifestyle, and general interest)
    • Evaluate and edit writers' articles for logic, flow, and reader service, and rigorously adhere to SEO best practices to optimize all content
    • Work on special content projects as assigned, such as customer testimonials, mechanic day-in-the-life stories, video scripts and more
    • Support editorial site management and the development of new contributors, content, and ad-hoc projects
    • Track web traffic, and report on key partnership and engagement metrics

Requirements

    • Bachelor's degree in Journalism, Statistics, Economics, Finance, Business or other related fields in the social sciences, from a top-tier university.
    • At least one year experience doing intensive outreach and relationship-building for SEO content marketing, and familiarity with relevant tools
    • Experience in managing content contributors (writers, graphic artists, and/or photographers), both in-house and outsourced
    • At least two years experience in producing SEO-optimized content that ranks high on organic search platforms
    • Experience directing the creation of infographics and interactives, and curating pre-existing media (photos, videos) to enhance the text
    • WordPress or other content management systems experience
    • Exceptional attention to detail, grammar, and logical story construction
    • Ability to work on multiple projects and manage priorities and deadlines
    • A cheerful, roll-up-your-sleeves, get-it-done attitude
    • Strong desire to experiment and to learn
    • Must be analytical and data-driven
    • Automotive knowledge not required, but would be a plus