Director of User Acquisition

Remote /
Marketing – Growth /
Full-time
Director of User Acquisition

Yummy (YC’S21) is one of the fastest growing companies in LATAM and the leader in Delivery and Ridesharing in Venezuela. The company recently raised $18M in a Series A. We dream big, and execute aggressively and decisively. Yummy operates three main business units:

- Yummy SuperApp: The one stop shop for all your needs, and the best friend of the household. 

- Yummy Rocket: Superfast delivery under 15 minutes from our own micro fulfillment centers. We want to be the largest Supermarket in LATAM that you never need to step foot in. 

- Yummy Rides: Intends to be the #1 transportation solution for Venezuela.

As Director of User Acquisition, you’ll be responsible for creating the strategy and managing, tracking and measuring all user acquisition campaigns through owned channels and paid marketing platforms like Google Ads and Facebook Ads to grow our user base at the lowest cost possible across all territories and apps

Responsibilities: 

- Analyze and understand CPA metrics and acquisition cohorts

- Be responsible for user acquisition budgets and new user targets taking churn into account

- Build the growth stack on top of the tools we already have

- Manage Google Ads, Facebook Ads and other digital marketing platforms for all three apps and all countries in which Yummy is present

- Coming up with marketing strategies to acquire new users locally

- Be a key contributor of our go to market strategy for new countries and cities

Requirements

- Proficiency in Spanish and English 

- 5+ years of user acquisition or related growth marketing experience

- High-growth environment and start-up experience, ideally with a background of launching, scaling, and operating in LATAM

- Affinity for using data to make strategic decisions

- A desire to work in a dynamic environment at one of the fastest-growing startups in LATAM