Senior Content Writer
Canada
Marketing – Communications and Content /
Fulltime /
Remote
As a Content Writer at ZayZoon, you will be instrumental in crafting compelling and engaging content tailored to HR and people ops professionals within small and medium-sized businesses (SMBs). You will be responsible for producing a wide range of content, including blogs, white papers, reports, guides, web copy, social media copy, ad copy, and scripts. You will play a pivotal role educating the marketplace about Earned Wage Access and translating our mission into a story that resonates on an emotional level with our audience. This is an opportunity to join a collaborative and fast-paced team, and significantly impact the lives of millions of employees across North America.
Your Responsibilities:
- Content Creation: Produce high-quality, original content across various formats and channels, including blogs, white papers, reports, guides, web copy, social media copy, ad copy, scripts, and event collateral.
- Audience Engagement: Develop content strategies to engage and educate our HR and people ops audience within SMBs, addressing their pain points, challenges, and aspirations.
- Storytelling: Craft compelling narratives that effectively communicate the value proposition of Earned Wage Access and resonate with our target audience on an emotional level.
- SEO: Ensure all content is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices to improve visibility and rankings.
- Research: Stay updated on industry trends, best practices, and latest developments in HR, payroll, and fintech industries, and incorporate insights into content creation.
- Collaboration: Work closely with cross-functional teams, including marketing, sales, and product, to align content strategies with business objectives and support integrated marketing campaigns.
To be successful in this role, you need to be someone who:
- Has proven experience in content creation, preferably in a B2B environment, with a focus on HR, payroll, or fintech industries.
- Demonstrates exceptional writing skills, with the ability to craft clear, concise, and engaging content that resonates with target audiences.
- Possesses a strong understanding of SEO principles and best practices, with experience in keyword research and optimization.
- Shows a creative and strategic mindset, with the ability to translate complex concepts into compelling stories and persuasive messaging.
- Exhibits strong research skills, with a curiosity for learning and staying updated on industry trends and developments.
What you bring to the table
- 3+ years of experience in content writing or related fields, with a portfolio showcasing a diverse range of writing samples across various formats and channels.
- Proficiency in content management systems (HubSpot, Wordpress) and other content creation tools.
- Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- A collaborative spirit and the ability to work effectively within cross-functional teams.
- A passion for storytelling and a genuine interest in making a positive impact through your writing.
- Experience in the HR, payroll, or fintech industries.
- Familiarity with Earned Wage Access or related financial services products.
- Knowledge of design principles and experience working with design teams to enhance content visuals.
Bonus points if you have:
Please include a link to your portfolio as part of your application. We are excited to see your expertise and experience showcased, thank you for your interest in our team.
ANYTHING ELSE YOU MIGHT NEED TO KNOW
Candidates must be located in North America to be considered.
We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis.
Please note that a final step in our hiring process is for candidates to arrange personal reference calls with former managers and others we may choose and undergo a criminal record check along with a basic security clearance due to the nature of our business.
We wish to thank all qualified applicants for their interest in joining our team!
