Digital Marketing Specialist
Vancouver
Marketing /
Marketing /
Hybrid
Location: Vancouver - Hybrid 2 days in office
Salary: $60,000 - 70,000
Our Mission
At Zen, we’re changing how schools find the staff needed for kids to thrive. There is a severe shortage of teachers and the support staff needed to support all children, accelerated by the pandemic. Millions of students experience understaffed classrooms and specialist programs. Schools looking to fill these roles with traditional agencies spend billions of dollars in high agency markups, which further hampers budgets and leads to more problems down the line.
That’s why we’ve developed an alternative solution. Our online platform provides schools instant access to hundreds of fully vetted teachers and support staff. Since our inception in 2017, we've saved schools over $30 million globally, reinvesting that money back into school budgets and increasing teachers’ pay.
The opportunity:
Join an ed-tech startup that's reshaping education. This is your chance to be at the forefront of change, where innovation meets impact. We're not just selling a product – we're transforming the way schools operate, filling classrooms with the staff needed for kids to thrive and saving the education system millions of dollars along the way.
We’re also growing at a rapid pace. This type of growth allows you to grow your impact and your career, while making a tangible difference in the education sector.
In this role, you’ll be in a driving seat by owning one of our most important programs - our job board marketing program. We are already generating 10k+ applications/month, and in this role you will help us 2x in the months ahead. And for the right person - with the right mix of urgency, attention to detail, data-fluency, and process-creativity, this role offers you the opportunity to make a huge impact on our team, and by doing so to accelerate your career.
We're looking for hard working, mission-driven people with the right skillset who fit our values and are passionate about what we do. You're encouraged to apply even if your experience doesn't exactly match the job description.
What you’ll be doing
Performance Marketing & Campaign Management- Plan, execute, and optimize paid campaigns across various paid lead gen channels such as, Indeed, Google Ads, Meta, and other digital channels.- Test and experiment with new ad creatives, audience segments, and bidding strategies.- Work with cross-functional teams to align campaigns with business objectives.
Data Analysis & Optimization- Analyze campaign performance and turn data into actionable insights.- Implement A/B testing to improve conversion rates and lower acquisition costs.- Apply first-principles thinking to identify inefficiencies and drive marketing innovation.
Strategic Thinking- Identify new digital marketing channels and opportunities to scale marketing efforts.- Keep up with industry trends, competitor strategies, and emerging marketing technologies.- Contribute to strategic planning, budget allocation, and performance forecasting.
Collaboration & Communication- Work closely with Sales, Product, and Engineering teams to ensure alignment between marketing campaigns and business goals.- Prepare marketing reports and presentations to showcase performance and strategic insights.
What we are looking for
- 2-3 years of experience in digital marketing, campaign management, and data analysis.
- Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
- First-principles thinker who can break down marketing challenges and create structured solutions.
- Experience with A/B testing, conversion rate optimization, and performance tracking.
- Ability to work in a fast-paced, self-directed environment and manage multiple projects simultaneously.
- Strong written and verbal communication skills.- Proficiency in Excel/ Sheets (Pivot Tables, VLOOKUP, etc.).
Bonus: Experience in any ad platform (Google Ads and Meta Ads), Google Analytics, SQL, marketing automation tools, and data visualization platforms.
What's in it for you?
- Work that you want to talk about
- Competitive salary
- Ownership in the company
- Fun-loving, tight-knit team solving a problem that makes a difference
- 18+ days PTO & 10 statutory holidays
- Modern, energetic and bright coworking space with twice/week free lunch
- Health Insurance (Dental and Vision)
We can’t wait to hear from you!
Diversity and Inclusion
At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.
