Senior Analyst - Zeno Data & Intelligence
Chicago
Data and Intelligence – DXI Strategy /
Full-Time /
Hybrid
About The Role:
We are looking for an analytically talented individual to join the Zeno Data & Intelligence team. This individual will be responsible for managing the analytics strategy and performance reporting across consumer and corporate accounts.
This role is for a Senior Analyst in a communications world – straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
Responsibilities
- Provide end-to-end marketing analytics support for multiple clients across our earned media portfolio.
- Identify appropriate KPIs based on business objectives and develop campaign and program report templates.
- Evaluate and recommend specific measurement partners/tools.
- Aggregate data from various sources (including but not limited to: earned media platforms, social listening platforms, site analytics, etc.) into integrated report templates or dashboards.
- Provide quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market.
- Draw insights from campaign data and make actionable recommendations for improvement; present findings to internal teams and/or clients.
- Develop and maintain relationships with key partners in the data, measurement, and analytics space.
- Provide an accurate and timely review of junior staff work products as needed.
- Train and mentor junior staff on analytics processes, tools and best-in-class reporting strategies.
Qualifications
- Bachelor’s degree or higher in marketing, public relations or an analytics related field preferred
- 3 + years of recent experience in marketing, social media or public relations agency strongly preferred
- Working knowledge of Tableau and/or Looker Data Studio
- Intermediate level proficiency of Microsoft Excel and pivot tables
- Detail-oriented and well organized
- Strong qualitative and quantitative skills
- Strong communication skills (written & verbal)
- Ability to manage timelines and multitask across a variety of projects.
- Ability to work independently as well as part of a team
- Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, Talkwalker required
This Person Must
- Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!
- Be a self-starter: Someone who loves taking challenges head-on.
- Love technology and data storytelling: An aptitude for and general interest in technology and insights will go a long way in success for this role.
- Think critically: PR is difficult to measure in nature, we're looking for candidates that can think outside the box and are solution-oriented.
- Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.
- Be willing to laugh: We have a lot of fun and we hope you would, too.
$75,000 - $85,000 a year
Pay range: $75,000 to $85,000/year USD
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
