PR Manager
Kuala Lumpur
Brand – Brand Communications /
Full-Time /
Hybrid
External – Client Servicing
- Lead and manage day-to-day delivery of work and team and be responsible for flawless execution of communications strategies and various other projects.
- Creation and execution of online strategies including writing strategy and researching market competitors.
- Work with account lead to draft proposals, budgets and timelines
- Work with account lead to develop strategic, creative ideas for campaigns and programmes
- Lead blogger and influencer engagement
- Manage online communities and interact with consumers and influencers on clients’ behalf via social media platforms
- Solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
- Lead online conversation monitoring and reporting, including analysis and strategy development
- Proofread and/or review activity reports and status reports for clients
- Troubleshoot client issues: address client issues effectively, accurately and thoughtfully
- Have awareness of legal issues with client programmes and how to problem solve.
- Prepare and/or review activity/status reports for clients
- Contribute to new business process, including identifying new business opportunities
- Understanding of core financial contructs: revenue, profitability, pricing structures (hourly, retainer, and fixed fee), budgeting and forecasting
- Track and manage project financials
- Manage day-to-day client budget issues to resolution
Internal – The People, The Company
- Oversee junior staff’s work products to ensure quality and consistency.
- Ensure performance expectations, career development plan and goals are set and reviewed annualy during formal performance review process for all direct reports.
- Provide ongoing constructive feedback to staff
- Work with senior staff and HR, when needed, to address under-performance in a timely manner.
- Help mentor, coach, motivate and support team members to ensure you and your staff are constantly developing abilities.
- Set goals and tasks, delegate opportunities and provide resources for staff to meet their goals; consistently measure and reward goal achievement.
- Record, submit and approve time, expenses and POs to the right project codes on a timely basis
- Effectively work within account budget parameters and deadlines
- Lead by example; demonstrate proven strong work ethic
- Delegate effectively, setting clear expectations and deadlines, providing needed resources for project completion and monitoring progress
- Manage down, across and up by working closely with staff and peers and by ensuring senior team members meet approval deadlines and stay on the track with deliverables
- Help motivate and coach team to produce quality work and meet client objectives
- Commit to continuous learning and building your technical and leadership skills
- Set and pursue challenging stretch goals for yourself and your staff
- Stay up to date with emerging technologies and trends and demonstrate understanding of how they integrate into communication programmes
Key Requirements
- Demonstrate experience in social media, digital marketing, online research and an intricate level of understanding of the role that the internet plays in a client’s communication mix.
- Solid understanding of online media outreach, experience and initiative in developing appropriate media strategies.
- Proven client servicing skills, including demonstrating understanding of how to manage and operate client accounts
- Experience in managing budgets and account teams
- Solid writing, editing and content creation skills with the ability to review others work
- Able to prioritize and work on multiple projects at one time
- Ability to meet tight deadlines
- A solid grasp of all online, basic public relations and marketing tools and how they affect the client.
