Account Executive
Sydney
Brand – Integrated Brand /
Full-Time /
Hybrid
About Us
Zeno is an integrated communications agency, born from PR. We operate across North America, Europe, APAC, and beyond. In Australia, we are a boutique-style agency, backed up by an impressive global support network. This means you can enjoy the benefits of being part of an agile team while having the opportunity to work on multi-market accounts and tap into a huge array of global resources. Our clients range from global tech, consumer, and B2B clients through to Aussie businesses and local brands, so you’ll need a curious nature and desire to work on both corporate and consumer accounts.
Zeno Australia has just won the PR Awards Asia-Pacific 2024: Best Culture of the Year Award. We are purpose-driven and committed to a positive culture that supports and nurtures, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected.
About the Job
An Account Executive at Zeno works closely with the wider team members to develop and execute earned, owned, and paid media campaigns. You’ll also be involved with social media content creation and influencer management, and will play a significant role in the day-to-day account management to achieve KPIs.
This role includes:
· Media relations, influencer engagement, and content development
· Management of integrated client projects and earned, owned, and paid
campaigns
· Meeting with clients and day-to-day client liaison, including attending
regular client/team meetings
· Compilation of media and influencer lists
· Compilation of daily media coverage and industry articles of interest and
distributed to clients promptly
· Writing pitches, media releases, and internal communications
· Having fun – and helping others enjoy their work too!
Duties & Responsibilities
- Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Provide account administration, including meeting deadlines, troubleshooting problems, attending client meetings and conference calls, and reporting weekly/monthly activity and coverage
- Be a keen writer across all styles of writing, including press releases, story pitches, speeches, scripts, newsletters, and other media materials
- Be hands-on in social media community and content management, including the development of content calendars, briefing the design team, and managing customer inquiries
- Demonstrate an understanding of key client information, including business strategy, industry issues, products and services, key customers, and competitors
- Edit and proofread written materials for quality and adherence to the appropriate writing style
- Undertake regular in-person media meetings
- Assist with the coordination and management of media events and video/photo shoots
- Implement traditional and online / AI research techniques
- Play an active role in brainstorms across all team activities
- Be a positive role model for the team
- Contribute to the performance appraisal process for peers and managers
- Supervise account coordinators and interns on projects
- Participate in news business process, research, audits, preparation for proposals, and support on new business pitches
- Maintain client satisfaction, resulting in client retention
- Demonstrate behaviours consistent with Zeno’s values (Fearless, Collaborative, Entrepreneurial, Inclusive, Kind, Ambitious)
- Maintain knowledge of the latest thinking and practices in earned, owned, and paid media, and apply these to the clients as required
- Be able to identify media, industry, and social media trends
- Enjoy learning about AI and Best Practice
- Have good judgement
- Be a strong multi-tasker
- Be able to clearly and confidently articulate campaign objectives
- Have an ability to evaluate ideas against campaign objectives
- Know when to seek additional support and senior input for problem-solving
People Management
Business Development
General Management & Initiative
About you
You will have 6 months+ of agency experience in Australia.
To succeed at Zeno, you need to align with our core values, as these underpin everything we do. We are:
· Fearless: We push ourselves and each other into the unexpected
· Collaborative: We work together to get somewhere better
· Entrepreneurial: We pave the way for our people to make big things
happen
· Inclusive: We are a place where everyone can be seen and valued as their
true authentic selves
· Kind: We communicate openly and directly, always acting with empathy
· Ambitious: We aim high, determined to advance our individual and
shared goals
We are a TEAM, we always support each other, we lift each other up, and help each other succeed.
An Account Executive will demonstrate the ability to:
· Meet deadlines
· Effectively time manage and ‘manage up’
· Problem solve
· Work across multiple clients
· Be a great team player with a can-do attitude
· Get involved with no task considered too big or too small
· Be confident with client, media, and influencer liaison.
· Identify and apply knowledge of traditional, AI, and social media activities
and trends
· Identify and apply knowledge of industry activities and trends
· Take part in training initiatives and identify and communicate personal
training needs
· Always demonstrate agency Best Practice
· Have a positive outlook – we like to have fun at work!
