Account Manager

Kuala Lumpur /
Brand – Integrated Brand /
/ Hybrid
The role is to lead and manage client teams to deliver first class communication strategies for a range of local and global clients.

Key requirements
Demonstrate experience in social media, digital marketing, online research and an intricate level of understanding of the role that the internet plays in a client’s communication mix.
Solid understanding of online media outreach, experience and initiative in developing appropriate media strategies.
Proven client servicing skills, including demonstrating understanding of how to manage and operate client accounts
Experience in managing budgets and account teams
Solid writing, editing and content creation skills with the ability to review others work
Able to prioritize and work on multiple projects at one time
Ability to meet tight deadlines
A solid grasp of all online, basic public relations and marketing tools and how they affect the client

Responsibilities - External - Client Servicing

    • Lead and manage day-to-day delivery of work and team and be responsible for flawless execution of communications strategies and various other projects.
    • Creation and execution of online strategies including writing strategy and researching market competitors.
    • Work with account lead to draft proposals, budgets and timelines
    • Work with account lead to develop strategic, creative ideas for campaigns and programmes
    • Lead blogger and influencer engagement
    • Manage online communities and interact with consumers and influencers on clients’ behalf via social media platforms
    • Solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
    • Lead online conversation monitoring and reporting, including analysis and strategy development
    • Proof read and/or review activity reports and status reports for clients
    • Troubleshoot client issues: address client issues effectively, accurately and thoughtfully Have awareness of legal issues with client programmes and how to problem solve.
    • Prepare and/or review activity/status reports for clients
    • Contribute to new business process, including identifying new business opportunities
    • Understanding of core financial constructs: revenue, profitability, pricing structures (hourly, retainer, and fixed fee), budgeting and forecasting
    • Track and manage project financials
    • Manage day-to-day client budget issues to resolution

Internal The People, The Company

    • Oversee junior staff’s work products to ensure quality and consistency.
    • Ensure performance expectations, career development plan and goals are set and reviewed annually during formal performance review process for all direct reports.
    • Provide ongoing constructive feedback to staff
    • Work with senior staff and HR, when needed, to address under-performance in a timely manner.
    • Help mentor, coach, motivate and support team members to ensure you and your staff are constantly developing abilities.
    • Set goals and tasks, delegate opportunities and provide resources for staff to meet their goals; consistently measure and reward goal achievement.
    • Record, submit and approve time, expenses and POs to the right project codes on a timely basis
    • Effectively work within account budget parameters and deadlines
    • Lead by example; demonstrate proven strong work ethic
    • Delegate effectively, setting clear expectations and deadlines, providing needed resources for project completion and monitoring progress
    • Manage down, across and up by working closely with staff and peers and by ensuring senior team members meet approval deadlines and stay on the track with deliverables
    • Help motivate and coach team to produce quality work and meet client objectives
    • Commit to continuous learning and building your technical and leadership skills
    • Set and pursue challenging stretch goals for yourself and your staff
    • Stay up to date with emerging technologies and trends and demonstrate understanding of how they integrate into communication programmes