Senior Manager

Shanghai
Corporate – B2B Marketing /
Full-Time /
 Job Description
·       A comprehensive level of understanding of client – business, products, markets, personnel, outside influencers, etc. (B-B & Corporate client experiences.)
·       A solid grasp of all traditional public relations tools and be familiar with public relations tools, national media environment, solid relationship with business media is a plus.
·       Skilled in managing client directly and be able to recommend a variety of strategies and tactics to clients.
·       Ability to manage and  lead, coach account team, manage budget of one or more sizeable clients and good team player
·       Excellent written and oral communications skills in both mandarin and English.
·       Good personality, energetic and have the intellectual energy to manage client and people  
·       At least 4-6 years of working experience in public relations, brand marketing, or a related field, preferably in corporate communication.
·       A bachelor’s degree from an accredited university or above, preferably in PR & Marketing related major background.
 
Responsibilities  
Manages the overall quality of work on multiple clients, and the individual performance of all SAE, AE and AAE in the team. Day-to-day responsibilities including but not limited to:
 
Client Servicing
 
Ø  Build strong relationships with client contacts and provide proactive client counsel
Ø  Play a major role in the research, planning and development of comprehensive public relations campaign
Ø  Address client issues effectively, thoughtfully
Ø  Effective coach company spokesperson on speeches and presentations
Ø  Manage client projects from concept to completion on time and on budget.
 
Product Capability
 
Writing and Editing
·       Press release writing style aster
·       Research, interview, write and edit news release, corporate and product backgrounders, contributed articles, corporate strategy news releases (corporate announcement, key executive hires, reorganizational movement) and various other promo kit pieces
·       Strategize news releases, white papers, executive speeches and contributed articles
·       Develop key messages in keeping with clients’ objectives
Relevant Market Knowledge
·       Understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
·       Understands general principles of business and marketing and the role of PR in the communications mix
·       Use proprietary methodologies where relevant.
·       Knowledge of consultancy services and ability to talk intelligently about consultancy at internal and external meetings and industry functions.
·       Basic knowledge of digital communication strategy, content style and management (digital platforms such as WeChat, Weibo, Zhihu, Tiktok)
 
Media Relations
·       Oversee press programs and manage business press and analyst relationship.
·       Develop and manage product-focused media relations programs including maintaining quality programs with trade, business and vertical presss and sustain key editorial contacts
·       Develop the strategy for and implement press tours; manage and staff press activities at tradeshows
·       Understand marketing and sales issues and strategies impacting clients
·       Plan and implement press conferences, seminars, speaker’s bureau, and other special events
·       Counsel client on media briefings, able to provide real-time, valuable feedback/counsel
·       Generate ideas for media outreach/strategy
·       Maintain national media contracts, especially business and financial media and tier one media of client sectors.
 
Planning, Organization and Research
·       Evaluate campaign results against objectives, use results to suggest improvements to client or team
·       Lead brainstorms
·       Solid understanding of “big picture” in regards to client campaign; maintain alterative of future client events and activities and how they relate to overall strategies.
 
People Development
 
Ø  Participate and counsel professional and client development junior employees
Ø  Assist in recruiting, interviewing and selecting Zeno personnel
Ø  Contribute to performance appraisal process for peers, managers, and subordinates
Ø  Coach and supervise junior employees
Ø  Engage in team building activities
 
Leadership
 
Ø  Hold weekly client service team meetings or progress meetings at which assignment are clearly identified and delegated, and progress is mentioned
Ø  Live with Zeno values – quality, integrity, respect, entrepreneurial spirits, mutual benefits
Ø  Motivate and inspire team
Ø  Demonstrate professional and team leadership
Ø  Foster relationship with other agencies involved with client work
Ø  Constantly look for integration and creative output opportunities.
 
LI-JL

ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
 
ABOUT OUR BENEFITS 
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.