·       A comprehensive level of understanding of client – business, products, markets, personnel, outside influencers, etc. (B-B & Corporate client experiences.)

·       A solid grasp of all traditional public relations tools and be familiar with public relations tools, national media environment, solid relationship with business media is a plus.

·       Skilled in managing client directly and be able to recommend a variety of strategies and tactics to clients.

·       Ability to manage and  lead, coach account team, manage budget of one or more sizeable clients and good team player

·       Excellent written and oral communications skills in both mandarin and English.

·       Good personality, energetic and have the intellectual energy to manage client and people  

·       At least 4-6 years of working experience in public relations, brand marketing, or a related field, preferably in corporate communication.

·       A bachelor’s degree from an accredited university or above, preferably in PR & Marketing related major background.

Manages the overall quality of work on multiple clients, and the individual performance of all SAE, AE and AAE in the team. Day-to-day responsibilities including but not limited to:

 

Ø  Build strong relationships with client contacts and provide proactive client counsel

Ø  Play a major role in the research, planning and development of comprehensive public relations campaign

Ø  Address client issues effectively, thoughtfully

Ø  Effective coach company spokesperson on speeches and presentations

Ø  Manage client projects from concept to completion on time and on budget.

 

Writing and Editing

·       Press release writing style aster

·       Research, interview, write and edit news release, corporate and product backgrounders, contributed articles, corporate strategy news releases (corporate announcement, key executive hires, reorganizational movement) and various other promo kit pieces

·       Strategize news releases, white papers, executive speeches and contributed articles

·       Develop key messages in keeping with clients’ objectives

Relevant Market Knowledge

·       Understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

·       Understands general principles of business and marketing and the role of PR in the communications mix

·       Use proprietary methodologies where relevant.

·       Knowledge of consultancy services and ability to talk intelligently about consultancy at internal and external meetings and industry functions.

·       Basic knowledge of digital communication strategy, content style and management (digital platforms such as WeChat, Weibo, Zhihu, Tiktok)

 

Media Relations

·       Oversee press programs and manage business press and analyst relationship.

·       Develop and manage product-focused media relations programs including maintaining quality programs with trade, business and vertical presss and sustain key editorial contacts

·       Develop the strategy for and implement press tours; manage and staff press activities at tradeshows

·       Understand marketing and sales issues and strategies impacting clients

·       Plan and implement press conferences, seminars, speaker’s bureau, and other special events

·       Counsel client on media briefings, able to provide real-time, valuable feedback/counsel

·       Generate ideas for media outreach/strategy

·       Maintain national media contracts, especially business and financial media and tier one media of client sectors.

Planning, Organization and Research

·       Evaluate campaign results against objectives, use results to suggest improvements to client or team

·       Lead brainstorms

·       Solid understanding of “big picture” in regards to client campaign; maintain alterative of future client events and activities and how they relate to overall strategies.

 

 

Ø  Participate and counsel professional and client development junior employees

Ø  Assist in recruiting, interviewing and selecting Zeno personnel

Ø  Contribute to performance appraisal process for peers, managers, and subordinates

Ø  Coach and supervise junior employees

Ø  Engage in team building activities

 

 

Ø  Hold weekly client service team meetings or progress meetings at which assignment are clearly identified and delegated, and progress is mentioned

Ø  Live with Zeno values – quality, integrity, respect, entrepreneurial spirits, mutual benefits

Ø  Motivate and inspire team

Ø  Demonstrate professional and team leadership

Ø  Foster relationship with other agencies involved with client work

Ø  Constantly look for integration and creative output opportunities.

 

LI-JL