Outbound Marketing Manager
Baltimore, MD
Marketing – Brand & Growth /
Full-time /
Hybrid
OPPORTUNITY OVERVIEW
ZeroFox seeks an Outbound Marketing Manager with a proven track record of building and executing demand campaign strategies in a B2B environment. Reporting to the Director of Demand Generation, this person will conceptualize and execute on multi-channel prospect campaigns for ZeroFox. We’re looking for a creative, analytical marketer to lead outbound campaign efforts that will directly drive pipeline growth and revenue generation.
This role is a hybrid position in our Baltimore office, which is bustling with creative energy, team collaborations, and a fun culture. If you have a passion for creative campaigns, cross team collaboration and effective communication, this might be the job for you!
Role and responsibilities
- Create, deploy, manage and monitor automated and scalable prospect campaigns. These global campaigns will include email nurtures, ABM initiatives, direct mail, and event follow ups.
- Manage the promotional development and follow up process, including project management and copywriting, for B2B programmatic channels like webinars, tradeshows, hyper-targeted events and 1:1 sales emails.
- Report on the outcomes of marketing campaigns to key executive stakeholders, including CRO, CMO, VP Marketing and Director of Demand Generation.
- Lead SDR enablement efforts for key campaigns, ensuring SDRs are well equipped and motivated to execute.
- Collaborate with product marketing, digital marketing, brand, field and creative teams to execute effective, unique campaigns.
- Work with cross-functional groups including (but not limited to) sales development, marketing, product and strategy teams to develop and execute marketing campaigns that drive qualified pipeline and support revenue goals for the business.
- Create emails, landing pages, templates, forms, direct mailers and reports to support lead acquisition and engagement marketing programs.
- Execute, track and report on campaigns leveraging a comprehensive martech stack such as Marketo, Salesforce.com, 6Sense, Outreach, and much more.
Required qualifications and skills
- Bachelor's degree in marketing, communications, business, or equivalent experience
- Technology B2B Marketing, typically obtained in 4+ years
- Experience with MAP and CRMs (Marketo and SFDC a plus), ideally for 2+ years
- Demonstrated ability to manage complex projects at once
- Effective and able to manage cross-team collaborations
- Strong and proficient in communications, with confidence in writing
- Ability to identify opportunities through data and strategically take action
- Thorough understanding of integrated marketing elements (including traditional and digital marketing)
- Meticulous attention to detail
- Adaptability in a fast-paced environment while maintaining a positive mindset
Desired qualifications and skills
- Background managing cybersecurity demand campaigns specifically
- History in effectively managing webinar and email strategies
Benefits
- Competitive compensation
- Community-driven culture with employee events
- Regular catered lunches for in-office work; snacks, drinks available daily
- Generous time off
- Comprehensive health benefits & 401(k) plan
- Fun, modern workspace
- Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture
Interested?
- Ready to apply? Visit us at https://www.zerofox.com/careers to find out more and join the best team in the security industry.
- Not ready to apply? Email careers_at_zerofox_dot_com to speak with a member of the team!
Other Information
- This role is based out of our office in Baltimore, MD (hybrid)
- This role requires occasional work on nights and weekends as needed.
ABOUT ZEROFOX
ZeroFox’s mission is clear: we protect customers - their data, their assets and their people - across the internet. Through AI-powered technology, global intelligence collection and services provided by a team of expert analysts and threat hunters, we give customers the protection and intelligence needed to disrupt a new era of attacks on the surface, deep and dark web. Now is a great time to join the Fox Den: we recently announced our intent to become a publicly traded company via a merger with L&F Acquisition Corp. and were named a Top Workplace by the Baltimore Sun. With $150M+ in funding to date, recognition from Forrester as best-in-class in brand intelligence and numerous awards and honors, joining the ZeroFox team means joining a culture that is committed to excellence and growth. That means committing to the success of each of our employees so you can be the best version of yourself on the best team. If you’re ready to join a team that is mission-oriented, customer-focused, collaborative and dedicated, you’ve come to the right place.
Equal Opportunity, Diversity & Inclusion
We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.
